The Scottish presenter was video-connected on Good Morning Britain to tell fans what was coming on ITV Lorraine.
Just moments before the update, GMB co-anchor Adil Ray, 44, Susanna Reid, 47, said she was "beautiful."
Susanna was overjoyed at this statement. She praised Lorraine Kelly, 58, for her Halloween-inspired outfit.
The TV starlet put on a black T-shirt and wore a slogan saying "Hallow Queen" and a silver skirt.
With her top in the center Lorraine put on her upper body and showed her outfit in all its glory.
The sudden movement caused a sensation in the GMB studio, with Susanna and Adil – together with the host Charlotte Hawkins (43) – broke out in a giggle.
In an answer, Lorraine joked, "Sorry, that was a little too much."
Whereupon Susanna said, "Do not take the moment too far, Lorraine."
"I'm sorry, take someone's eyes off"
Tickled by the exchange, Lorraine continued, "I'm sorry, take someone's eyes in. Happy Halloween."
A viewer who responded to Twitter to respond to the early-morning interaction wrote, "The best connection between GMB and Lorraine.
"Susanna or Lorraine, who will most likely lose your eye?"
Another fan teased: "Slow, Lorraine."
It was not just Ms. Kelly who was attracted to Halloween today when two other members of the ITV team changed her looks.
The fashion expert Mark Heyes (41) from Lorraine was looking for leather with skull color.
While GMB's entertainment editor Richard Arnold, 48, was disguised as Disney villain Cruella de Vil.
And weather girl Laura Tobin, 37, rocked an inflatable pumpkin suit that kept getting longer the longer it aired.