TEMPO.CO, Jakarta – Coordinating Minister for Maritime Affairs and Investment Luhut Binsar Pandjaitan said the government continues to cooperate with all stakeholders to promote Indonesian cuisine worldwide. One of them is through the Indonesia Spice Up the World program.
“We are optimistic to target the export of spices to reach two billion dollars (Rp. 28.6 trillion, assuming an exchange rate of Rp. 14,300 per US dollar) and four thousand Indonesian restaurants are present abroad in 2024,” said Luhut at the 2021 Parekraf National Coordination Meeting.
The promotion program for Indonesian spice products is one of the efforts to encourage the tourism and creative economy sectors, which have recently been affected by the Covid-19 pandemic. Luhut said the need for strategic and innovative steps so that the wheels of the economy can continue to run.
The government has also started the Proudly Made in Indonesia Movement since last year. He said the BBI Gernas had spawned so many collaborative programs to provide economic benefits for the community. Until July 2021, said Luhut, the number of Indonesian artisan MSMEs that have entered e-commerce has reached more than 15 million units.
Previously, the Minister of Tourism and Creative Economy Sandiaga Uno said the Indonesia Spice Up The World program would start this year and be carried out continuously until 2024.
He said that for the past five years, there has been a positive trend towards exports of Indonesian processed spices or spices. According to his data, the average growth was 2.95 percent over the last five years, and in 2020 the export value was recorded at US$ 1.02 billion or Rp. 14 trillion.
According to him, the types of spices that will be promoted are rendang, fried rice, satay, soto, gado-gado, as well as other supporting spices such as sweet soy sauce and peanuts.
“While the priority spices for export are pepper, nutmeg, cloves, ginger, cinnamon and vanilla,” said Sandiaga Uno.
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