It's not just any supermarket … M & S is planning a radical strategic change by opening big grocery stores and trading clothes for products to reach the family grocery market

  • Marks & Spencer wants to get families to buy groceries from stores
  • The big street giant will overtake some stores to turn clothing areas into food
  • M & S recently agreed to buy half of Ocado's retail business for £ 750 million
  • Marks & Spencer's plan will establish direct contact with the Waitrose supermarket

Neil Craven for The Mail on Sunday

Marks & Spencer has plans to open a number of large supermarkets to expand food supplies and attract family buyers.

The corporation says it wants to change the view that its stores are for "singles and couples" and are forcing families to buy more of their weekly shopping purchases.

M & S is the opening of more shops between 12,000 and 15,000 square meters larger than an Olympic swimming pool.

The plan by Marks & Spencer will confront Waitrose, with whom he has fallen for the prices in a word war. M & S insists on the recent price cuts, which mean that average product prices are now cheaper than their competitors [File photo]

The plan by Marks & Spencer will confront Waitrose, with whom he has fallen for the prices in a word war. M & S insists on the recent price cuts, which mean that average product prices are now cheaper than their competitors [File photo]

The plan by Marks & Spencer will confront Waitrose, with whom he has come in a word war for pricing. M & S insists on the recent price cuts, which mean that average product prices are now cheaper than their competitors [File photo]

The radical strategy also involves the overhaul of existing stores, turning some areas that currently feature clothing into food.

Details of the plan were announced in a letter M & S sent to hundreds of its grocers last week.

Following is the recent announcement of a merger that will replace M & S Waitrose next year as the main supplier to the food delivery company Ocado.

Marks & Spencer agreed to buy half of Ocado's retail business for £ 750 million. The deal does not include the company's technology arm.

M & S said the agreement, which The Mail unveiled on Sunday, referred to "the transformation of M & S and the transformation of online shopping in the UK".

The corporation says it wants to change the notion that its stores are for singles and couples, and persuade families to buy more of their weekly groceries from the stores [File photo]

The corporation says it wants to change the notion that its stores are for singles and couples, and persuade families to buy more of their weekly groceries from the stores [File photo]

The corporation says it wants to change the view that its stores are for "singles and couples" and are forcing families to buy more of their weekly shopping purchases [File photo]

The letter from Stuart Machin, Marks & Spencer's Food Managing Director, said last week that the company could bring more groceries into trading with Waitrose, Sainsbury's and Tesco as a destination for families too compete in their weekly shop.

Mr. Machin, who joined his role a year ago, wrote: "The entire range will go live with Ocado, and we are launching a business renewal program that will bring more products to customers with larger, better M & S." Food halls in new and new environments brings existing locations.

"It is assumed that M & S Food is not a full-range business," he said, citing criticism that the chain of stores did not have enough product lines to replicate Waitrose's business with Ocado. That's not true. Our complete range is unrivaled in taste and quality.

"We have over 6,500 lines … we do not get enough customers. Our entire range is only available in about a dozen stores. That has to change, and it will. "

The food industry is facing significant upheavals with the rapid expansion of Aldi and Lidl and the increasing demand for online supplies.

The plan by Marks & Spencer will confront Waitrose, with whom he has come in a word war for pricing.

M & S insists on the recent price cuts, which mean that average product prices are now cheaper than their competitors.

The new approach is based on years of underperformance in the apparel business.

Details of the plan were announced in a letter M & S sent to hundreds of its grocers last week. Following is the recent announcement of a merger that will replace M & S Waitrose next year as the main supplier to the food delivery company Ocado [File photo]

Details of the plan were announced in a letter M & S sent to hundreds of its grocers last week. Following is the recent announcement of a merger that will replace M & S Waitrose next year as the main supplier to the food delivery company Ocado [File photo]

Details of the plan were announced in a letter M & S sent to hundreds of its grocers last week. Following is the recent announcement of a merger that will replace M & S Waitrose next year as the main supplier to the food delivery company Ocado [File photo]

An M & S insider admitted last night when asked after the letter: "Changes in the retail market are happening faster than ever, and doing nothing is not an option anymore."

In the letter, Mr. Machin describes the Ocado deal as "our biggest, boldest move so far". He added, "We have reached a turning point in our business."

However, he said he wanted to "break some myths" and the "misunderstanding" that M & S is for singles and couples.

"We have invested heavily in the price since joining the company," he said.

"We are getting closer and more relevant to families, our key target customer."

Ocado is led by co-founder Tim Steiner, who recently bought a £ 25 million super yacht, which he named Silver Fox.

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