Marketing. 2nd edition
This book presents the essential themes of marketing in 40 synthetic, clear and structured sheets. It is intended for an audience of students enrolled in an introductory course in marketing, and/or wishing to quickly acquire basic knowledge. Each file can be studied separately. Each theme is introduced by a mini box (Key point) and closed by “The eye of the professional” which sheds professional light on the notions presented in the sheet. This 2nd edition is an essential tool for acquiring the basic notions of marketing.