Friday, 20 Apr 2018
Business

Marriott announced the unification of its loyalty programs

Marriott International announced that it will unify its Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest (SPG) programs for its members as of August 2018. This unification will give rise to the most valuable and strong hotel loyalty program in which your partners will earn points faster than in previous programs – on average 20% more points for every dollar spent. For the first time, members will have access to book stays and earn or redeem points in 29 global hotel brands that include 6,500 hotels in 127 countries and territories. In addition, the Moments experience platform is expanding, with more than 110,000 experiences in 1,000 destinations, ranging from tickets to attractions and must-see tours that guests can buy in cash to unique and exclusive events where members can use their points, including the new and customized series of eventsMoments Live. “We listen to the wishes of our partners and set our goals to develop the full potential of our loyalty programs,” said David Flueck, Senior Executive Vice President, Global Loyalty, Marriott International. “We are excited to announce that, starting in August, our partners will be able to enjoy a set of benefits through our extraordinary portfolio of hotels. We hope to inspire the passion of our partners to travel, whether with our complexes with bungalows on the water, serene lodges on remote islands, mountainous resorts with direct access to ski slopes, imposing hotels with admirable views, or even old palaces converted into hotels “Added David Flueck. Beginning in August, members can combine their separate Marriott Rewards, The Ritz-Carlton Rewards and SPG accounts into a single account that spans the entire loyalty portfolio. The names of The Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest (SPG) will continue to exist under the new group of unified benefits until a new name is entered for the program in 2019. Also starting in August, travelers will have the ability to book stays across the entire portfolio for the first time at Marriott.com, SPG.com and Marriott and SPG applications, or by contacting customer service centers. “There are no more important clients than our loyalty program partners,” said Karin Timpone, global marketing manager, Marriott International. “With good news for our partners, we decided to announce the new benefits from now on and launch them as soon as possible, so that the partners can take full advantage of them. At the same time, we will continue to introduce more exclusive experiences throughout the year on our Moments platforms. ” How to achieve Elite Status and earn points faster Starting in August, members can earn and redeem points throughout the participating hotel portfolio, obtain better benefits and reach the Elite Status faster. With the new Elite levels, you can earn the Status Elite Silver after only ten nights and the Status Gold Elite with only 25 nights in any of the three programs. Platinum Elite after 50 nights and the Platinum Premier Elite that you get after 75 nights. These levels will be easier to reach for Marriott Rewards and The Ritz-Carlton Rewards members and will align with the current SPG offer. In addition, all Platinum Premier Elite members who exceed 100 nights and expenses of USD $ 20,000 will enjoy the highest level of personalized service of the popular ambassador program. Partners who have achieved the Lifetime Status will continue with their recognized status. The breakfast offer for Platinum and Platinum Premier members will be extended to 23 participating brands, including Courtyard, AC Hotels by Marriott, Protea and Moxy, as well as all resorts. For certain brands, members will receive free breakfasts or credits for food and beverages on the property for either breakfast or other meal options. As part of the unified benefits, a single currency will be introduced for the points. When the SPG partners combine their accounts in August, the balance of their points will be triple. Members of SPG, Marriott Rewards and The Ritz-Carlton Rewards will earn ten points for every dollar spent on all brands except Residence Inn, TownePlace Suites and Element, which will be five points for every dollar spent. With the bonuses, elite partners can earn even more for their stays. In August, all members will start earning points also for food and drink that they consume during their stay. It’s easier to exchange points To make the process of redeeming points for the members easier, all the hotels available through the loyalty portfolio will not have blocked dates for the exchange of points. In addition, by 2019, a table of prices will be adopted for free nights in high season, standard season and low season for all hotels. Table 2018 will be released with standard prices in August. More mobile features The partners will enjoy an improved digital and mobile experience. When customers book directly at Marriott.com, SPG.com or any of Marriott’s mobile apps, they can choose from 6,500 participating hotels, and also take advantage of free rates and exclusive Wi-Fi for members. In addition, members can check-in and check-out, receive alert messages when their room is ready using Mobile Requests and, when available, use their smart phones as a key to their room in all Marriott mobile applications.

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