Marriott is betting more on the shared house service, confident that its combination of luxury properties and loyalty points discourages visitors from opting for rivals like Airbnb.
The world's largest hotel company will soon allow its customers to book on its website for more than 2,000 homes and 100 markets in the United States, Europe and Latin America. He plans to expand his program of houses and villas to other locations.
For its part, Airbnb ventures more and more into the hotel world. On Monday, the San Francisco-based company said it works with a New York real estate developer to establish a hotel with 200 suites in Manhattan's Rockefeller Plaza. Airbnb, which plans to start trading on the stock exchange but has not specified when, also acquired the Tonight Hotel in March, a last-minute reservation service.
Marriott is targeting families and groups, and homes tend to be luxurious with prices ranging from $ 200 a night for a one bedroom apartment to $ 10,000 a night for a full castle in Scotland.
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Marriott is far from equaling the offer of giants such as Airbnb, with 6 million options worldwide, or Booking.com, which has an offer in 220 countries. The houses in your program are not even exclusive properties of Marriott, which also partnered with rental management companies to take care of maintenance and cleaning.
Marriott's research found that 30% of their clients stayed in a shared house last year.
"When they did that, they did not do it in one of our offers," Stephanie Linnartz, Marriott's global commercial director, told The Associated Press. "It's a vacuum we want to fill."