This is THE big project the couple has been preparing for months. On September 2, the New York Times revealed that Prince Harry and his wife Meghan Markle have signed a contract with Netflix, and in the same vein, have launched their own production company – whose name has not yet been revealed. The couple agreed to a deal worth $ 100 million, to produce documentaries and films, which will be broadcast on the US streaming platform.
Only with such a contract and such commitments, also come heavy repercussions. It must be said that Prince Harry and Meghan Markle are going be watched very closely, whether by the American people, the British people or the members of the royal family. According to the confidences of Eric Schiffer, an expert in brand and reputation management, the Sussex couple will particularly have to take care of their image. “The multi-million dollar contract comes with problematic pressure for Meghan and Harry’s brand to deliver results, and most importantly they must not come across as spoiled elites who would not be up to the challenge“, explained the expert to Daily Star.
“The Holy Grail of Hollywood Celebrity Elitism”
If the content offered by Prince Harry and Meghan Markle is successful, their contract with Netflix can very seriously propel them another level of Hollywood notoriety and recognition, just like it was with Michelle and Barack Obama. The couple had signed a contract with Netflix through their company Higher Ground Productions, after leaving the White House, in 2018. The high priestess of American series, Shonda Rhimes, had also signed a contract with Netflix, in 2018, after leaving ABC. “The contract makes Meghan and Harry Hollywood celebrities, the same way the Obamas and Shonda Rhimes have done before“added Eric Schiffer.”This epic contract allows Meghan and Harry to achieve something they couldn’t have had without the other, they have reached the holy grail of Hollywood celebrity elitism“, concluded the expert.
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