Microsoft will close its Microsoft Store stores permanently



26/06/2020 17:04Updated: 06/26/2020 17:07

The American technology giant Microsoft will carry out a strategic turn in its retail operations, including the closure of its physical Microsoft Store stores, for which the company will score a negative impact of approximately 450 million dollars (401 million euros) in the last quarter of its fiscal year, which ends on June 30, as reported by the multinational.

“Members of the company’s retail team will continue to serve customers from the corporate facilities from Microsoft and remote they will carry out sales, training and support, “said the company, which assured that it will continue to invest in its digital storefronts on and in stores on Xbox and Windows, reaching more than 1.2 billion people each month in 190 markets.


In a statement sent to local media, the iPhone manufacturer has specified that the stores it will close are located in the states of Florida, North Carolina, South Carolina and Arizona

Likewise, the technology company explained that it also will “reimagine” spaces that provide services to all clients, including Microsoft Experience Centers in London, New York, Sydney and the Redmond (USA) campuses.

In this sense, he pointed out that the new services include 1: 1 video chat support, online video tutorials and virtual workshops with more digital solutions.

The closure of these physical establishments will mean for Microsoft to assume a load of 450 million dollars before taxes on its accounts for the quarter, which is equivalent to an impact of about 0.05 dollars per share, the Redmond multinational said.

“Our sells have grown online as our product portfolio has evolved to largely digital offerings, and our team has proven its ability to serve customers beyond any physical location, “said Microsoft corporate vice president David Porter.

“We thank our Microsoft Store customers and look forward to continuing to serve them telematically and with our retail sales team from Microsoft’s corporate offices,” he added.

In the first nine months of its fiscal year Microsoft obtained a net profit of 33,079 million dollars (29,495 million euros), 27% above its earnings for the same period of the previous year, while its turnover increased by 14%, up to 104,982 million dollars (93,609 million euros).


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