Moderate optimism among Girona’s art galleries to face the new normal

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The art galleries of the Girona counties are working to recover the pulse of the activity after two months of total shutdown, in which most of the gallery owners have tried to keep in touch with customers. Mandatory mask, respect for social distance and with works of art, and without activities or inaugurations until later. This will be the reopening of art galleries in phase 1, a situation that most face with moderate optimism.

“We will have to start getting used to the new reality” explains Marià Mascort, director of the El Claustre Gallery with headquarters in Girona and Figueres, which this Monday will reopen its doors thanks to the entry of Girona in phase 1 of the descaling. If the post-pandemic era will bring about change in many sectors, the art world will be no exception.

“The world of art galleries is very particular as the need to work for the public is more necessary. It is a type of article that must be seen in the natural, so it is not easy to work virtually “says Mascort, who, however, acknowledges that in these two months of confinement have been closing some Internet sales.

From the Gallery the Cloister have also wanted to keep in touch with customers and followers through social media. “The response has been much better than we had anticipated, because a lot of people have interacted with us. And one comment that many people have sent us is that having art in their home has helped them to do their best to keep the confinement »adds the director of the Girona art gallery, who also believes that with the current situation, a much of society has changed its customs and decided to support local and local trade.

The Dual Gallery, located in the central Gran Via Jaume I in Girona, which has just started work by appointment last week, is also facing the new situation with moderate optimism. “The new reality may help us to work in a more humane way, with more proximity,” says the head of the gallery, Dolors Gras. From the gallery they bet to keep the previous appointments and for this reason they have enabled the number 618 191 018 to contact via WhatsApp. In this way, anyone who wants to can visit the exhibition Black Music Colors, by the artists Josep Ministral, G. Martí Ceballos, Joanic Geniüt and Pau Morales, which was inaugurated at the beginning of March coinciding with the start of the Black Music Festival. The show will run until June.

A new attraction

The Art en Brut gallery in Banyoles is also moderately optimistic about the future of the sector. “Discovering galleries can become a new attraction and a way to enrich the soul and give value to authors and galleries,” explains Jaume Massaguer, who also does not believe that the purchase and sale of art will be harmed by the current situation. “Art collectors who regularly look for pieces and works in the market know what happens in each gallery and if you send them the proposals in one way or another, then the sales options are still there,” adds Massaguer.

For Massaguer, who can be most affected by the crisis caused by the pandemic is the general public. “There will be no money to be spent on art. We would like there to be some kind of help from the city council itself and from the most powerful administrations in the country, ”explains the gallery owner.



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