TOKYO (Reuters) – Requests to become the girlfriend of Japanese billionaire Yusaku Maezawa have exceeded 20,000, AbemaTV said Thursday, before his documentary about his search for a “life partner” to embark on his journey to Moon.
FILE PHOTO: Japanese billionaire Yusaku Maezawa, who has been chosen as the first private passenger by SpaceX, poses for photos while attending a press conference at the Japan Foreign Correspondents Club in Tokyo, Japan, October 9, 2018 REUTERS / Toru Hanai / File photo
Maezawa, who will be Elon Musk’s first private SpaceX passenger, has already generated a stir on social media with a $ 9 million raffle for his followers that secured his position as the leading Twitter celebrity in Japan.
The program’s application site now includes a “love diagnostic test” where potential participants can test their compatibility with the entrepreneur, who sold his online fashion business Zozo Inc to SoftBank Group Corp last year.
Multiple-choice questions include “If you were traveling in a private jet, where would you go?” And “If Maezawa farts in front of you, what would you say?”, And users will receive a photo of the billionaire that varies from happy to sad depending on his score.
AbemaTV, backed by the online advertising agency CyberAgent and the television network TV Asahi, is one of Japan’s leading advocates of the reality show dating.
Securing Maezawa for “Full Moon Lovers” is a coup d’etat for the service, which aims to generate traffic on social networks and is aimed at younger viewers who are turning off the television.
Current and future AbemaTV programs include one in which Japanese-speaking contestants combine with foreign men who do not speak their language and another in which women date “princes” several years before.
Japanese broadcasters have been slow to offer broadcasting even when advertising spending changes online, worried about altering their regional television networks by offering broadcast services across the country.
The public broadcaster NHK, which had been legally limited to offering such services, will begin broadcasting in April after changes in last year’s rules.
The reality dating format received a boost in Japan with the success of the successful Terrace House program, which was developed by the Fuji Holdings radio station before being chosen by Netflix, creating an international fan base through its relaxed tone and Contestants of gentle manners.
Sam Nussey’s report; edition by Richard Pullin