Moselle. Russian hard-discount brand Mere sets up in Thionville, one of its first stores in France

Nicknamed the “Russian Lidl”, the Mere brand arrives in France, from the Grand Est. According to our colleagues from L’Express, the hard-discounter has chosen to settle in the Grand Est to penetrate the French market. And in particular in Moselle, where Mere should set up, in Thionville by the beginning of October.

Two other stores are to be established in the Grand Est, in Sainte-Marguerite in the Vosges and Pont-Sainte-Marie in the Aube.

10 to 20% cheaper than its competitors

The hard-discount store is reputed to be the cheapest in Europe, would offer prices 10 to 20% lower than the two discount behemoths Lidl and Aldi, in particular by offering customer service that is reduced to a minimum. Multitasking cashiers, no departments but products presented on a pallet.

Coming from Siberia, the sign with the red and yellow logo is already established in China, Ukraine, Belarus, Romania, Poland, Lithuania, Germany and Spain and is planning to open in Belgium at the start of the school year.

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