Movistar Plus+ integrates IKEA Live Shopping events into a new App


Tuesday, February 7, 2023

Living App IKEA en Movistar Plus+1

Telefonica Movistar Plus+ offers its clients, live or deferred, all the live shopping events starring IKEA interior designers. ‘IKEA live’ is an online shopping service in which specialists from the Swedish brand share decoration tips and provide ideas for design for all homes.

Available to those close to 2 million customers of miMovistar and Fusion in the “Apps” section of Movistar Plus+ with UHD decoderthis new Living App also allows interact through chat live using the Movistar Plus+ remote control, and buy the products shown at these events interactively on television for the first time on this channel.

‘IKEA live’, today at 7:30 p.m.

Precisely today, February 7 at 7:30 p.m., a new ‘IKEA live’ is broadcast, under the headline ‘News that make you fall in love’. During this event will be presented new products with a staging according to the celebration of the day of Valentine’s Day next week.

The Living App also has a section with content focused on interior design with materials linked to the brand. Furthermore, users of Movistar Plus+ they can listen to podcasts on home and wellness or access a section with tips for personalizing furniture or new decoration trends.

Movistar Plus+ thus offers an innovative point of sale that opens up new business opportunities and broadens the scope of brand products and services. In addition, Telefónica will show the functionalities of this new service at stand 3K31 (Hall 3) that the company will have at the next Mobile World Congress de Barcelona.