Elon Musk said it will allow Donald Trump’s Twitter account to be reinstated after users on the social networking site’s website voted 52% to 48% to allow the former president’s return.
The 24-hour poll garnered more than 15 million votes. Musk previously reinstated accounts linked to conservative media personality Jordan Peterson and satirical website Babylon Bee.
Trump’s reinstatement on Twitter is politically timely for him. The former president officially announced that he would run for the White House again in 2024, and Musk has given him a tool to boost his message.
Musk’s decision also comes at a time of turmoil inside Twitter after mass layoffs and an exodus of top compliance executives have contributed to a chaotic atmosphere. The developments have sparked growing internal concern about the platform’s vulnerability to security threats and the potential for violations of a consent order with the US Federal Trade Commission, which could result in fines in the billions. of dollars.
Trump was permanently banned from Twitter in 2021 “due to the risk of further incitement to violence” following the US Capitol insurrection. Earlier this week, he formally entered the 2024 US presidential race. , making official what he had been provoking for months.
Still, it’s not a done deal for the former president to return to Twitter. Trump said Saturday that he sees “a lot of problems with Twitter” and that he will stick with his own social media platform, Truth Social.
“I heard we’re getting a big vote to get back on Twitter as well. I don’t see it because I don’t see any reason for it,” Trump said at the Republican Jewish Coalition meeting in Las Vegas via video link. “I may make it, I may not make it.”
Musk has a history of polling his followers on everything from an edit button for Twitter to selling shares in Tesla Inc. and even whether politicians or billionaires are more trustworthy.
Companies that advertise on social media may be wary of damage to their brands if Trump draws attention with more outrageous tweets. On October 27, Musk posted a note to advertisers assuring them that he doesn’t want Twitter to become a “free-for-all hell.”
“Any advertisers still funding Twitter should immediately pause all advertising,” Derrick Johnson, president of the National Association for the Advancement of Colored People, said in a statement following Musk’s announcement about reinstating Trump’s account.