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National Geographic community promotes @NatGeo Instagram account to 100 million followers and is the first brand ever to reach the coveted number

WASHINGTON–(BUSINESS WIRE) – National Geographic's Instagram account, @NatGeo, has exceeded 100
Millions of followers on the social platform for sharing photos and videos.
@NatGeo, whose creative control is largely in the hands of some
National Geographic contributing photographer shares the rare and
unbelievable sights that they encountered and were daily
The audience thrilled with the work of these great photographers for
Years. The breathtaking images that come through the feed every day are paired
With captions from the words of the photographers they bring out an authenticity
the account that has been proven to resonate with the community. These weeks
Milestone celebrates the special community between the enormous
talented photographers and passionate fans who love their work,
as well as National Geographics heritage of visual storytelling.

"National Geographic and photography have been going hand in hand ever since
First published in our magazine in 1889. We were considered
Then we are up to date and find new ways on Instagram
130 years later groundbreaking traces in visual storytelling. Driven by our
we use passionate fans and enormously talented photographers
Instagram to present our world with breathtaking images that inspire
People worry about the planet. We are thankful and encouraged that 100
Millions of people want National Geographic at their fingertips. "-Gary
, Chairman of National Geographic Partners

said purple
, Head of News Partnerships on Instagram, "National Geographic
Set the bar long ago for visual storytelling that brings the world
closer together. On Instagram they have brought this vision to a whole
new generation and a global community. We are happy to congratulate you
they reach such a remarkable milestone. "

In celebration of the community that made this milestone possible, a
The 24-hour contest started on the @NatGeo Instagram account.
Encourage the fans of the account to join their inner photographer and
Share the Nat Geo inspired photos from their own feeds
# NatGeo100contest. For more details about the competition and the
complete rules, click here. The
The main winner receives a National Geographic Tanzania
Photo safari
Travel worth over $ 10,000.

For galleries of the most popular pictures from @NatGeo
Instagram account, click

Here is
a link to the social media toolkit.

Please contact Anna Kukelhaus (
and Kelsey Taylor ( For the picture
and interview requests.


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