The graphics team at the Wall Street Journal has set itself the task of getting an overview of Musk's Twitter history and working it up. The number of tweets and the topics to see at a glance, would certainly be personally interesting for the Tesla boss. The statistics include tweets from 2010 to July 12 of this year, deleted tweets were not taken into account.

Musk tweets day and night

Just 5,000 tweets – exactly 4,925 – Musk has since shared his Twitter account with his followers. On average, this includes two Twitter messages per day, weekend and holidays. Anyone who follows Musk's activities on the short message service from time to time, but also knows that the tweets are hoisted on some days. For example, on June 9, Musk posted ten times on the platform (including re-tweets), because in addition to the information about the event to pick up the flame thrower of his Boring Company, he also announced, inter alia, that the new Tesla Roadster should get a rocket propulsion and told how he financed his studies himself.

The entrepreneur, regarded by many as a visionary, uses Twitter day and night. Most of his messages are dropped off between nine o'clock in the morning and six o'clock in the evening, but even at four o'clock in the morning, Musk often tweets. The frequency also increases with each passing year. By 2018, Twitter users were able to read 1,256 messages from the SpaceX founder, and in the whole of 2015 there were only 328.

Business ideas, marketing and customer service

The Milliardr primarily covers business issues. The tweets are most often about electric car maker Tesla, but Musk often tweets about SpaceX and The Boring Company as well – especially new business ideas that haunt his head, he quickly shares with his followers. Among other things, he uses the short message service as a marketing tool by asking his followers what they want for the next Tesla model or for customer service. If there are problems with his buyers, he replies and assures to take care of it. About two-thirds of its activities are answers. Incidentally, almost everyone gets this, regardless of the number of followers.

Musk is not always serious on Twitter. Often this goes backwards, especially when the Tesla boss forgets that he is as a leader in the e-car company and also by his personality so strongly linked to Tesla, that each of his statements for changes in the Stock market can lead. For example, investors did not find his April joke that Tesla was broke, not quite as funny as he did and then sent the stock down.

Tone of voice is not always appropriate

Recently, Musk's tweets are characterized by a rather inappropriate tone. The entrepreneur himself says – also on Twitter – that his messages there are spontaneous and unreflective, yet he is, of course, a keen observer as a public figure.

Most notably, the attack on Thailand diver Unsworth, whom he described as a podophile, was causing a stir, causing voices that questioned whether Tesla would be better off firing Musk if he went on like this. The entrepreneur also does not hate to criticize the media that would spread "fake news" about him – due to harsh negative reporting about Tesla.


The Twitter behavior of the Tesla boss does not suit everyone, not even all shareholders. Gene Munster, whose company Loup Ventures owns a stake in the company, recently advised Musk in an open letter to take a break from the short message service after the negative events hovered there. That a tech entrepreneur is so active on Twitter, by the way, is rather unusual. The only boss in this field who tweets even more than Musk is Salesforce CEO Marc Benioff.

For Musk, Twitter is obviously much more than just a social medium. He celebrates success there, reveals his innovative ideas, shares criticism, but often has to take care of himself. That he could return to his Twitter activities in the future, so rather not to be scared.

Theresa Rauffmann / Editors

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Image sources: Diego Donamaria / Getty Images for SXSW, Michael Kovac / Contributor / Getty Images, Alberto E. Rodriguez / WireImage / Getty Images, VCG / VCG via Getty Images / Getty Images

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