Nestlé launches its ‘voie gras’ in Spain and Switzerland, the vegan alternative for those who prioritize animal welfare | companies

The Swiss food giant Nestlé winks at its non-carnivorous customers and announces the sale of its new product in Spain and Switzerland fatty way: and foie gras vegan with which he hopes to fill the Christmas tables of his consumers most concerned about animal welfare.

Traditionally, the foie gras Liver pâté is made from obese ducks or geese that have been force-fed through long metal tubes to make the liver enlarge and become sufficiently “fatty” in record time. Spain is the second consumer of foie gras per capita in the world, only surpassed by France, which is the first consumer worldwide, according to 2018 data published by the Royal School of Poultry.

However, according to Nestlé, the change in consumption parameters has intensified, with customers who now opt to guarantee ethics in the production process and the health benefits provided by each food.

In this context, the Swiss group ventures into veganism with its Garden Gourment Voie Gras, made from soy protein, combined with miso, truffle oil, mushroom powder and sea salt. The 180-gram presentation of this product will be on sale for 8.09 euros in Spain, and its equivalent in Swiss francs (7.95) in Switzerland.

“At Garden Gourmet we want to continue leading the flexitarian lifestyle. Spain is the second country with the highest consumption of foie gras worldwide. In recent years, however, its consumption has decreased due to greater concern for animal welfare, among other reasons. In this context, we have worked to be able to offer an alternative that is vegan and that will revolutionize the Spanish table this Christmas, the time of greatest consumption”, explained Ignacio Rosés, Culinary Director of Nestlé Spain.

In Spain, it will be available in the coming weeks in a hundred Carrefour group stores in different parts of the national territory; especially in Catalonia, the Levante area and Madrid. The company has highlighted that this vegan alternative is even cheaper and healthier than foie gras traditional.

Nestlé voie gras was developed at the company’s R&D center in Germany, where other meat alternatives, such as the Sensational Burger, were also conceived. Garden Gourmet thus closes a year of launches in Spain, after it presented Vuna at the beginning of the year, a vegan alternative to canned tuna.

Vegan versions of liverwurst are nothing new in Switzerland, where even small producers have jumped on the market with their cruelty-free option for one of the star dishes of the Christmas festivities. In fact, Switzerland imports around 200 tons of foie gras per year.