It is very likely that you have already heard about it. Netflix has ambitious plans to fully enter the video game industry.
Its strategy seems to be that it will consolidate little by little and we will see results in a few years, and even so, the company is aware of everything that happens in the market, so it was not at all indifferent to the recent purchase of Activision Blizzard by Microsoft.
We say this because, in his most recent earnings report Netflix, dedicated a space to talk about his video game project, in which he delved a little deeper into his long-term plans to offer players attractive experiences with his own productions.
Meanwhile, he also spoke about what a sale as important as that of Activision Blizzard and how the movements of Microsoft they reinforce the service subscription model, which is likely to become the industry standard in the not-too-distant future.
It was like that Greg Peters, who is the director of operations and products at Netflix, described as exciting the most recent movement of Microsoft in the market, at the same time that he affirmed that they will also continue working to increase their portfolio of franchises in order to offer more and more video games to their clients.
Apparently, one of their goals for this year is to release more titles from various genres, as well as casual experiences, all this while they continue to plan their entire strategy whose goal is to have the capacity to develop internally and thus be able to create their own titles.
So that Peters, think that the purchase of Activision Blizzard in a certain way he supports them, because they know that Microsoft look for the content of the study to strengthen Xbox Game Pass, so the acquisition demonstrates how important the subscription model will be in the future of the industry.
“And I think, to some extent, it’s an endorsement of the core thesis that we have about subscription as a great model for connecting consumers around the world with games and gaming experiences.”commented the director of Netflix.
So he made his position clear and that his project is still in an early phase, since at the moment they are experimenting to find the best way to connect with players and their tastes, just as they do on their streaming platform. , which implies that they are willing to give up licenses to create titles.
“We’re open to licensing, access to big game IP that people will recognize. And I think you’re going to see some of that over the next year… we’ve been building in parallel what I’m really excited about, which is the guy of in-house development capacity, our own game studio. We’ve been hiring some incredible talent who bring a set of experiences to this process.”Peters concluded.