This would make sense for Sony which does not have the strength of diffusion of Microsoft, explanations.
Image Credit: Steve Moser
Last week, it was announced that Netflix intended to include video game streaming in its subscription. Since then, the dataminer Steve Moser made a very strange discovery in the code of the iOS app of the company Shark, which would be a partner of Netflix. He pulled out an image of two DualSenses while the logos of Netflix and Shark are hidden in the image. It especially announces the arrival of Ghost of Tsushima director’s cut which comes out on August 20, without further details. In any case, all this suggests a rapprochement between the PlayStation and Netflix. We say PlayStation, because on the cinema side, Netflix and Sony Pictures already announced a partnership in April. The two companies therefore seem to be getting closer to each other in order to benefit from each other’s know-how.
Is Netflix getting ready to offer Sony games?
See Sony games coming to Netflix? This would make sense for the two companies which would stand to gain enormously. Netflix, still new to video games, would benefit from Sony’s experience, while being able to offer a proven quality catalog.
For its part, Sony has an incredible weakness against Microsoft, its distribution strength and its ability to reach players. Concretely, to reach you, Sony must communicate through several channels such as by hiring public ration firms, via social networks, ads, partnerships… but in the end, Sony pays to reach you. If you want to play PlayStation, you need to shop for one, you need to take the step to go to the product.
For its part, Microsoft has a much greater penetrating force. Microsoft also uses public relations and communicates, but when it wants to reach you, you already go to Microsoft without them having to pay. You already use Microsoft products on a daily basis like Windows, Zoom, or Office. On the game streaming side, the possibility of enjoying Game Pass and streaming games on Android as well as iOS is huge in terms of openness.
If Sony actually gets to Netflix, the company is going to gain access to millions of homes that the company would never have entered otherwise. In this way, it would benefit from visibility like never before and will finally be able to play on a level playing field with Microsoft on this point.
There remains one last point to settle, the prices. Sony is not known for its generosity, quite the opposite. Generally, Sony keeps the games at higher prices, as the company has become very dependent on PlayStation revenues. We therefore hope that on this side, Sony will listen to advice from Netflix and that the game offer will be included in the subscription. Sell games individually? Why not if they are linked to the PlayStation account and can be downloaded. Otherwise, the two will have to agree on a winning formula. Remember that despite the excitement sometimes about it, the streaming game is not the most responsive and pleasant to play, we are talking about an infinitely inferior comfort to consoles and PCs.