NFT: This Tag Heuer smartwatch may cost more than a Rolex

News hardware NFT: This Tag Heuer smartwatch may cost more than a Rolex

Published on 06/20/2022 at 18:29

Even if NFTs are no longer on the rise following the cryptocurrency crash, brands are still striving to find uses for these “blockchained” works. This is the case of the famous Swiss watchmaker Tag Heuer, which has just launched an option to display its NFTs on its connected watch.

Luxury watchmaking in Web3

After accepting cryptocurrency payments with the “Bitpay” platform in May 2022, the luxury watchmaker continues its adoption of digital, and more particularly web3, by developing a new NFT option for its connected watch: the Tag Heuer Caliber E4.

“The world is changing at breakneck speed. An evolution due in particular to the rapid development of the Internet. From Web3 to cryptocurrencies, via the blockchain and NFTs, many concepts are to be assimilated. As an innovative and forward-thinking brand, TAG Heuer is keen to help watch enthusiasts stay tuned to the changing world. »

The connected watch was launched in March 2022, but the brand new option to display NFTs has just been released through an update to their “Lens” dial.

With a 4-digit entry-level price, it won’t necessarily be the NFT that will cost you the most…

The perfect watch for NFTs

So how does it work ?

Ingredients :

  • A Tag Heuer Caliber E4 connected watch
  • The Tag Heuer connected app on IOS or Android phone
  • An NFT
  • A crypto wallet (Metamask or other)

With all its elements in hand, you can now go to the application to connect your NFT wallet to it in order to choose the work you want to display as the wallpaper on your watch.

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The question one might ask is: what value does this process bring when one could very well take a screenshot of an NFT?

Well, this verification procedure aims to ensure that the work simply belongs to the owner of the watch.

Accompanied by its “verified” badge, the NFT is highlighted by three exclusive provisions attesting to its authenticity, so that one can read the time and enjoy its non-fungible work at any time. time of the day.

A practice not necessarily new since a few months ago many were those who used their Apple Watch to proudly display their NFT, without any particular certification.

Thus, some “lucky owners” of an NFT from the Bored Ape Yacht club collection, displayed their NFTs in the background on their connected watches to give the illusion of multiplying its value by a hundred, although this was not is not turned into solid gold.

A somewhat flashy practice, allowing the value of the rubber strap watch to increase in the eyes of others.

This functionality is only the beginning in web3 for the brand since the Swiss watchmaker intends to offer other services of this type. In addition to NFTs, we can imagine that in the future, it will be possible to manage your cryptocurrencies directly on your watch.