DETROIT – Starting in 2020, the annual North American International Auto Show (NAIAS) will be held in Detroit in June.
The NAIAS 2020 will begin the week of June 8, organizers announced on Monday. The plan is to permanently relocate the show from January to June, when the weather in Detroit is much more pleasant. This will help the exhibition to put together outdoor exhibits.
The car show will remain at the Cobo Center in Detroit, but additional exhibits will be open at "several venues in Detroit and maybe beyond," say the organizers.
- Watch the 2020 NAIAS Launch Video (see renderings below)
"The opportunity for participating brands to provide dynamic exhibits and experiences outside the exhibition halls to journalists, industry representatives and consumers will open up new avenues for presenting the products and technologies on display," states a NAIAS statement. "Achieving higher ROI through reduced costs and dynamic opportunities will be a key aspect of the future show … The plans have been in preparation for over a year, as NAIAS is ready to accept this move with its move to June and a new one international platform for hundreds of brands to highlight their innovations. "
Rod Alberts, executive director of NAIAS, called this "the most significant change in the last three decades".
"Detroit will continue to be a global stage for some of the world's most iconic and iconic vehicle discoveries, hosting an unprecedented international audience of media and key industry influencers," Alberts said.
"Our ultimate goal is to provide participating companies and participants with an experience and opportunity that only Detroit can offer, and in June we will be able to better present the automotive leadership, development and heritage of our big city and region," said the President Detroit Auto Dealers Association Doug North. "When we try to break out of the traditional car model, it is not necessary to follow the normal show season, the new direction and direction of the show will disrupt the normal cadence of traditional shows and create a new, world-unique event industry. "
The NAIAS includes outdoor activities such as:
- Dynamic vehicle debuts
- Drive and drive
- Autonomous / automated driving
- Off-road challenges
New NAIAS locations in Detroit
The Hart Plaza, the Detroit RiverWalk, Campus Martius, Woodward Avenue and Grand Circus Park are among the outdoor facilities of the show. The organizers say the sites could even extend beyond the city center to "historic automotive sites or state parks like Belle Isle."
Alberts shared a vision for the Auto Show coinciding with the Detroit Grand Prix and the Ford Fireworks.
"The potential to launch a month-long Detroit motor racing festival, starting with the Detroit Grand Prix, going through our show and ending with the nationally celebrated fireworks on the river will provide all participants with an unparalleled festival-like experience," he added added Albert. "June offers exciting new opportunities that January could not afford, and we firmly believe that we can continue to make a significant economic impact on our city in the future, offering an event unlike any other."
Here are renderings of what these websites will look like 2020 2020:
NAIAS organizers say the move to June will bring savings for exhibitors.
"By eliminating the November, December and January vacations from the move-in date, exhibitors will reduce the overtime cost of builds," NAIAS said. "In addition, the show will have a shorter three-week schedule, which will be significantly reduced compared to the current eight weeks needed for the move-in. Reduced construction time will simplify exhibition setups and make them less tailor-made Detroit also offers numerous cost savings "
In a press release, NAIAS shared the following statements from participating automakers:
"Reinventing NAIAS as a summer festival for design, speed and innovation is incredibly exciting, it will bring the best of our industry and the best of Detroit and should be an event for global automakers and media that should not be missed," said Mark Truby, Vice President, Communications, Ford Motor Company.
"The North American International Auto Show provided GAC Motor with an excellent platform that connects us with key media and industry leaders," said Yu Jun, President of GAC Motors. "By joining the US and expanding our market share, Detroit will continue to be an integral part of our global marketing strategy, and we look forward to the exciting new opportunities that June will bring."
"We applaud the DADA for thinking big and taking this opportunity to re-imagine the car show and put Detroit in the best light, and we're excited to be part of a festival-like series of events featuring all the great things that are taking place both in the auto industry and in Detroit, "said Tony Cervone, senior vice president of global communications, General Motors Company
"Hyundai is always looking forward to attending the North American International Auto Show and presenting its products to Motor City, and we are already planning an exciting unveiling in 2019. It will certainly be a new experience, the ski hats and chap stick at home and to pack our Tigers baseball caps and sunscreen, we look forward to developing the show, "said Jim Trainor, director of Hyundai Motor America.
"Toyota is looking forward to the North American International Auto Show entering June in June 2020," said Scott Vazin, Group Vice President and Chief Communications Officer of Toyota Motor North America. "With a new summer timeframe, industry leaders and international media will see Detroit in a new light, paving the way for exciting outdoor activities and other opportunities to explore this vibrant city."
2019 show remains scheduled for January
The 2019 NAIAS will be held for January with the public show, which will be held between 19-27 January at the Cobo Center.
"Following recent travels in Europe, Asia and the US, automakers, suppliers and technology companies have highlighted important new products destined for Detroit next year," said Bill Golling, chairman of NAIAS 2019. "We look forward to having the 200 brands presenting their innovations at our show to provide a world-class platform. "
Here are the most important dates for the 2019 Show:
- The gallery – Saturday, January 12th
- Press Preview – Monday-Tuesday, 14.-15
- industry Preview – Wednesday-Thursday, 16.-17. January
- Charity Preview – Friday, January 18th
- Public show – Saturday-Sunday, 19.-27. January
About the North American International Auto Show
In its 31st year as an international event, the NAIAS is the most influential annual automobile event in the world. In NAAIS, future mobility innovations will hit the streets. With the largest concentration of the world's leading automotive and technology executives, designers, engineers and thought leaders, NAIAS is the global stage for companies that showcase brand-defining vehicles and industry-leading announcements. NAIAS is unique in the industry, featuring six unique shows in one, including: The Gallery, an ultra-luxurious car show, AutoMobili-D, Insight into Future Mobility Platforms, Press Preview, Industry Preview, Charity Preview, and a nine-day public show ,
For more information, visit naias.com.
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