US regulators plan to ban menthol cigarettes by introducing stricter rules for the sale of flavored e-cigarettes to prevent Americans – especially the young ones – from getting into a dangerous habit. Authorities from the US Food and Drug Administration told the Wall Street Journal that menthol cigarettes are known to be harder to quit, probably because the aroma calms the throat while injecting a hit of addictive nicotine. Burnable cigarettes have taken a backseat as the FDA is implementing a vendetta on e-cigarettes that are increasing in popularity among young people rather than adults who want to give up who should be the target market. This week, FDA Commissioner Scott Gottlieb has outlined a number of strategies he plans to explore to help combat smoking in each group. For e-cigarettes, he plans to make the purchase of minor fragrances, including online, more difficult, since most young people start with them. Menthol cigarettes are the second most popular among teenagers, which is why he catches the offer easily.
FDA officials said menthol cigarettes are known to be harder to stop, probably because the taste calms the throat while injecting a hit of addictive nicotine. The ban could take two years to reach the market, according to the Wall Street Journal. For the first time in 2013, the agency presented data showing that menthols are more difficult to end, but it has recently been proposed to ban them. Today, FDA officials told the Journal that the agency is continuing its ongoing pressure against mint products as the tobacco industry pushes back. Dr. Scott Gottlieb said in Politico's Pulsecheck podcast this morning that he has no immediate plans to ban or restrict the sale of mint e-cigarettes as he fights attractive flavors. When it comes to e-cigarettes, it focuses on fruity aromas that are most appealing to young non-smokers. For smokers who are trying to quit, the devices are certainly safer than tobacco products, and they need something that does not remind them of the sticks they started with. "Would you give a drink with whiskey flavor to an alcoholic who is recovering? No, we do not just want to leave smokers with tobacco-flavored e-cigarettes, "Gottlieb told Politico's Pulsecheck Podcast on Thursday. For teens who are suddenly cut off from their favorite flavors, minty e-cigarettes and menthol cigarettes are left over – which may be one of the na├»ve ones. The ban on menthol may at least steer consumers in a more manageable direction.


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