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just a few days ago, Isabel Diaz Ayuso He uploaded a photograph that was about to get a record of “likes” on his Instagram account. More than 80,000 people liked the “look” with which the Madrid “iron lady” surprised: accompanied by several photographs of autumnal landscapes, she shared a most casual snapshot with a cap that powerfully caught the attention of her followers. In a matter of minutes Oblack Capsthe brand in question, was placed in the spotlight of the media, “followers” and buyers eager to get hold of what is already postulated as the star accessory of the season, even causing an “out of stock” on the website of said signature.
“Black sheep”
The increase in sales was such that its CEO and creative director, Jose Luis Sena Miquel, in an interview for LA RAZÓN, is most satisfied and warns those stragglers who still do not have their Christmas Eve gift: «Right now, even if you want to buy the cap that she is wearing, you cannot do it, you could reserve it so that It will come to you in December. Although the “commotion”, as he himself describes it, has not caught this successful brand of caps that was born in 2012 in Ibiza under an electronic music label by surprise, and it is that Sena himself was in charge of showing his sympathy towards Ayuso publicly, and thus confirms it to this medium: «It is true that I have said on several occasions that I would be excited if he wore our capbecause the truth is that I like him quite well». “Going beyond politics, what I see on Instagram, what I see of her … I like it,” he clarifies.
The philosophy of the Oblack Caps brand, led by Rubén Conchillo, Nacho Arauz and Jose Luis Sena, is very clear: The “o” is sheep and “black” is black, that is, “Oveja negra”, understood as something positive, that makes you feel different from the rest; so my question referring to the president of the Community is evident: Is Isabel Díaz Ayuso? «I think that all the people who dare to be themselves and go against the current, in the end, are ‘black sheep’. I think that she, on occasion, has gone a little against the current», the CEO responds very confidently, although he clarifies that «I am not very parrot about everything she does, but the few things that I have seen on Instagram and others, I think it has something of an ”Oblack philosophy””.
As a good Valencian, José Luis Sena compares the success of the company with that of a good paella. Many ingredients well made at the same time, among which are the “unique patterns, quality materials and premium packaging”, which differentiates them, among other things, from other brands. But I would dare to say that in addition to all this, it has a “je ne se quoi” that catches celebrities. Do not think that it has only been the president who has succumbed to these stylish caps, they did it before Rauw Alejandro, Kiko Rivera, Alejandro Sanz, Omar Montes the ester exposedamong many others, “so many that I already lose count.” Rosalía is in the crosshairs of the businessman, of whom he confesses “number one fan”, and already put to ask, “at an international level, Will Smith, Nicky Jam, Jeff Bezos, the owner of Amazon; and a very top one, Elon Musk, the owner of Tesla. All of them, “unique and different people, with an Oblack essence.”
And, can you imagine wearing these caps, for example, Queen Letizia, an international style benchmark? Or even our president, Pedro Sánchez, who already in Bali surprised with a striking outfit? “We always say that Oblack makes no distinctions, everyone can wear itanyone of any social rank… We can all be ‘black sheep’ and have a unique and different mentality”, he answers the question with amusement.
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“The Nike of caps”
But I have to say that the ambition of these three young businessmen does not end here. Dressing the best-known faces on the scene is only the first step to “to be the Nike of caps”, as the interviewee himself assures. With several projects in hand: mobile phone cases, sweatshirts, and even sneakers, Oblack seeks to gain leadership to later “diversify as a brand.”
