From the slogan "Proud to be Spanish" of 2017 – in full tension escalation in Catalonia after the 1-O- to the absence of institutional campaign in the media for the National Holiday Day. Advertising savings or political strategy?
That is the great aesthetic change that the first festival of October 12 under the presidency of Pedro Sanchez will bring this year. The day will count – that, yes – with a military parade similar to last year's edition: 4,000 troops, 88 aircraft and 152 vehicles with the Madrid Plaza de Lima (next to the Santiago Bernabeu stadium) as a point of reference.
There will be placed the box of authorities presided by Their Majesties the Kings. The parade will begin at 11 am and will run between the Plaza de Cuzco and the San Juan de la Cruz square (two kilometers).
The Ministry of Defense has chosen this year to do two videos of own production (usually commission the institutional campaign to a producer) and distribute it only in the accounts of social networks (Twitter, Facebook …) that the department led by Margarita Robles and the different armies handle. The only motto that can be seen in the videos is the neutral «National Holiday Day. October 12, 2018 ».
Without an EMAD press conference
In addition to not "heating up" the Day of the National Holiday in the media, the explanatory press conference on behalf of the General Staff of the Defense about the same military parade that he leads has been missed. This last one was something habitual in the last years for this indicated day and for the Day of the Armed Forces, that is celebrated at the end of May. "This year it has been considered that it is not necessary to hold a press conference," military sources explained to ABC.
Beyond the previous communication strategy to the Day of the National Holiday (or is it saving?), this edition will have two ephemerides to which the military parade will pay tribute: the 175th anniversary of the National Flag after the Decree of Isabel II (six historical flags will be paraded) and the 30th anniversary of the incorporation of women in the Armed Forces.
"The presence of women in the Army will be especially visible. Enhancing their participation in the parade, as a tribute », reported yesterday the Ministry of Defense.
For the first time, the military parade will have a motorized step with Civil Protection and Maritime Rescue troops. "A sample of the thematic patrols will also be displayed with support vehicles similar to those that have been deployed in operations areas such as Afghanistan and Iraq," he explains.
624,268 euros of total cost
According to the information revealed by the Defense Staff to the Ministry of Defense, the estimated cost of the parade is 423,729 euros, to which we must add another 200,539 of the cost of stands and grandstands (624,268 euros). In 2017, it cost 670,000 euro, not counting the advertising campaign that did exist.
After the military parade, the Kings will offer the traditional reception in the Royal Palace to representatives of the different sectors of Spanish society in which Pablo Casado will also premiere as president of the Popular Party as well as almost all the members of the new Government.