The Argentine firm plans to establish a national chain of 'assisted housing'
Johnny Giraldo López – firstname.lastname@example.org
Pegasus, a firm of private capital investment, put his eyes in Colombia from Argentina with the purchase of a chain of hostels that operates in several cities of the country. In addition, it partnered with the Calucé organization to begin the construction of an assisted housing complex (homes for the elderly) in which they have already invested $ 100,000 million.
International tourism to Latin America has grown 5.8% between 2010 and 2015, which places the region in second place with the highest growth of the tourism business. Colombia, like its neighbors, has played an important role in this achievement. Last year, it registered more than 6.5 million visitors and overtook Peru as the fastest growing country in the region.
That is why the companies in the sector are targeting the country. Recently, Pegasus financed the opening of a hostel in Buritaca, Magdalena. The town is 48 kilometers from Santa Marta and will be dedicated, since November, to the adventurers who travel through Tayrona Park. The lodging had an investment of $ 5,000 million and is part of the consolidation of El Viajero Hostels, which already completes operations in Cartagena, San Andrés, Salento and Cali, and has other cities in its sights.
"The macro stability of Colombia we liked to invest. There are many young people arriving who are looking for experiences and we want to offer them because that is our focus segment, "said Hernando Forero, partner and director of Pegasus.
This opening is just the first step of an aggressive expansion plan for El Viajero in Colombia. Over the next four years, Pegasus will invest US $ 35 million in the promotion of the brand in cities such as Bogotá, Medellín and Santa Marta.
"In the country we have an offer close to 500 beds. Between November of this year and until 2019 we aspire to double that capacity and continue to expand, "added Forero.
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According to the Dane, the Colombian population that inhabits the cities and that is older than 75 years will increase six times between 2015 and 2050, which means an exponential increase in the care services for the elderly. Taking these figures into context, Pegasus found an opportunity to invest in assisted residential complexes and acquired 75% of Calucé, which has been in the local market for more than 44 years.
"Some years ago we identified this opportunity in the demographic evolution of the country. Our ambition is to expand in this sector and consolidate a national chain, "said Forero.
Pegasus began in April the construction of its first assisted housing project in Chia. The building will have seven floors, 3,500 square meters of gardens and 1,200 square meters of terraces to accommodate about 137 guests. So far, the company invested $ 100,000 million and expects to offer 1,000 beds in 2023.