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Performance protection: Google will have to pay press publishers money for ads

Negotiators from the EU member states and the European Parliament have for the time being agreed on a reform of European copyright including ancillary copyright, said European Parliament negotiator Axel Voss (CDU).

Thus, in the future, news search engines, such as Google News press publishers have to pay money for displaying article clippings in their search results.

The agreement, however, must be confirmed in the coming weeks by the Parliament and the states of the European Union. Because the debate is so charged, the reform could still fail here. If both sides agree, the EU countries will have two years to turn the new rules into national law.

Even platforms like YouTube are affected

In addition to the introduction of the ancillary copyright, the agreement also makes platforms such as YouTube more responsible. In the future, they must "do everything possible" to prevent copyright infringement on their sites. Protected works must be licensed before being uploaded.

Platforms may be forced to introduce so-called "upload filters," warn critics. It is a software that allows Internet platforms to check when uploading whether images, videos or music are protected by copyright. These are susceptible to error by the opponents of the reform and could also censor content such as parodies or quotations, which are actually legal.

For months there was a lot of discussion about the topic. EU Digital Commissioner Günther Oettinger proposed the reform in 2016 to adapt copyright law to the digital age. The agreement now provides that the news search engines may continue to display hyperlinks, single words and short text excerpts. Publishing headlines or whole sentences is prohibited.

Enterprises younger than three years of age, with annual sales of less than € 10 million and less than five million users per month, are to be exempted from Article 13.


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