In the year of Bicentennial of the Independence of the country, the Pontifical Catholic University of Peru (PUCP) renewed the logo that represented it for decades. Through a statement, the institution reported that its “essence does not change.”
“PUCP is transformed to continue serving Peru and innovate in the face of the challenges of a digital world. Our essence does not change: we continue working for a greater Peru “, specified the study center.
In addition, the PUCP explained that its new visual identity adapts to virtual environments and responds to the challenges of a digital age. “And light shines in the darkness (And the light shines in the darkness) continues to be the motto of our university and remains on our shield, as well as on official medals and titles “, they indicated.
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However, the change in the logo divided its university community. Many of his students were in favor and others rejected the new minimalist model.
“It lost a lot of elegance, the old logo was cute and with a beautiful phrase”, posted a user on Twitter.
“I like the new logo because it means a renewal and adaptation to the new era. Now it only remains to spread the tangible changes there will be and that the university community has been waiting for so many years “Another user tweeted in favor of the change.
Remember that before, the PUCP logo had the colors red, light blue, blue and white in its design, but the new model is flatter and only has blue and white. In the image you will be able to appreciate more the differences between both: