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Price increase for Prime customers starting today

6/24/2022 at 1:43 p.m
von Andreas Link
Starting today, the higher prices for Amazon Music Unlimited apply to Prime customers. Annual subscriptions will be more expensive the next time they are renewed.

Starting today, the higher prices for Amazon Music Unlimited take effect. The group had announced a price increase of almost 13 percent around four weeks ago. With a Prime subscription, Music Unlimited will cost EUR 8.99 from the key date – EUR 1 more than before. The subscription without Prime, which still costs 9.99 euros, remains surprisingly untouched. Presumably people are reluctant to jump the magic mark as long as most of the competitors are sticking to 9.99 euros. The annual subscriptions are also increased by 10 euros to 89 euros; they are due at the next renewal of the subscription.

For customers who already have the Prime subscription, which costs 60 euros a year in Germany, the price increase is unpleasant. 12 euros more or vice versa in the future only 10 or 12 euros discount compared to normal customers is more than nothing, but generally not so incredibly attractive. And Amazon Music Unlimited for Echo will also be more expensive – from 3.99 to 4.99. The low price is due to the fact that use is limited to the echo and only by voice command.

Deezer tears down the 10 euro wall: price increase for music streaming

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Deezer led the way, so it was only a matter of time before the next music streaming service increased its prices. Apart from Deezer, where they announced the price increase from 9.99 to 10.99 euros for a single subscription and from 14.99 euros to 16.99 euros for a family subscription, the market is relatively calm. Due to the general inflation rates, however, it is assumed that sooner or later the dams will break at the psychological mark of 10 euros – Apple, Napster, Spotify, Tidal and Youtube Music are the big names in the business. When it comes to the price increase, Deezer emphasizes that 70 percent of the income is assigned to the rights holders – what ultimately reaches the artist is part of the individual contracts.

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