Qualcomm wants to simplify Snapdragon names

The chip maker Qualcomm will adapt its image in order to simplify it. Snapdragon chips will now be given a product name with a single number on the back.

Currently, chips are given a three-digit product name: think for example of the Snapdragon 888, one of the four most recent models. In this case, the first number indicates the power of the chip (with 8 for the most high-end chips and for example 4 for the most economical). The second number basically represents an indication of the generation of the chip, and the last number refers to slight adaptations.

Considering the amount of Snapdragon chips that have been released in recent years, however, this system was reaching its limits. The 6 series of chips is for example at 695, and the high-end ones at 888. So there is hardly any space left for new chips. A change of shape is therefore necessary, but we do not know exactly what it will look like. Qualcomm says it will go in the direction of a ‘single digit for the series and a number for the generation, as with our other product categories.’ If we take into account the processors for PC, we find a similar name in the Snapdragon 8cx Gen 2 for example, which is hardly much simpler than the current system. Qualcomm does not wish to state that the new names of the mobile chips will be like this, however.

In addition to vague ideas about the name, the company adds that ‘Snapdragon’ must become a brand of its own and no longer depend on Qualcomm. The 5G option will also no longer be mentioned explicitly, ‘because 5G is now everywhere’. At the end of this month, Qualcomm will host its Snapdragon Tech Summit, where the announcement of a new high-end chip is expected, probably already bearing the new name.

Currently, chips are given a three-digit product name: think for example of the Snapdragon 888, one of the four most recent models. In this case, the first number indicates the power of the chip (with 8 for the most high-end chips and for example 4 for the most economical). The second number is basically an indication of the generation of the chip, and the last number refers to slight adaptations. With the amount of Snapdragon chips that have been released in recent years, this system was reaching its limits, however. The 6 series of chips is for example at 695, and the high-end ones at 888. So there is hardly any space left for new chips. A change of shape is therefore necessary, but we do not know exactly what it will look like. Qualcomm says it will go in the direction of a ‘single digit for the series and a number for the generation, as with our other product categories.’ If we take into account the processors for PC, we find a similar name in the Snapdragon 8cx Gen 2 for example, which is hardly much simpler than the current system. Qualcomm does not wish to declare that new names for mobile chips will be like this, however. In addition to vague ideas about the name, the company adds that ‘Snapdragon’ must become a separate brand and no longer depend on Qualcomm. The 5G option will also no longer be mentioned explicitly, ‘because 5G is now everywhere’. At the end of this month, Qualcomm will host its Snapdragon Tech Summit, where the announcement of a new high-end chip is expected, probably already bearing the new name.

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