Racing Point will be driving in a largely pink livery that reflects BWT's continued support for sponsoring the team with blue lightning in 2017 during the Force India days.
On the occasion of its new title sponsorship with the African sportsbook provider Sportpesa, the company logo appears with blue and white logo on the front wing, the engine cover and the rear wing.
The team is also officially named Sportpesa Racing Point F1 Team.
Racing Point took control of the former Force India team and entered F1 as a new entry from last year's Belgian Grand Prix.
It was planning a new identity for this season, and it was understood that he had been discussing the revival of the Brabham and Lola names, but had decided to continue Racing Point.
At the season opener in Canada, Otmar Szafnauer said: "We've all come to the conclusion that we're actually a team of racers, and there's nothing wrong with Racing Point and it's who we are.
"We thought it would be a fitting name, let's make it wonderful and take that name and give it some history, time and heritage.
"Racing Point is what we've achieved and I think it's appropriate and thanks to our new title partner Sportpesa, they're part of the name as well."
The SportPesa partnership was referred to as a "multi-year contract".
Szafnauer said: "SportPesa is a young, dynamic, growing company whose values are in line with our own vision of becoming a team capable of leading the pack.
"We are pleased to have such an ambitious partner on board to help us fulfill our team mission, and we look forward to working with them to bring Formula One racing to fans around the world."
SportPesa has partnerships with three Premier League football clubs: Arsenal, Southampton and Everton.
Company boss Adam Beighton said: "We are very excited to be part of the extended Formula 1 family.
"This partnership is very important to us because it diversifies us into new territories and enables us to reach new audiences around the world.
"Equally important is the platform it offers us, which allows us to stay faithful to our mission, to build and develop grassroots and grassroots sport in the countries in which we operate by opening up new opportunities for local communities . "
Racing Point 2019 livery
Photo: Racing Point