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Record turnover for active cross-border platforms in Europe in 2021 – Business

The top 100 cross-border marketplaces achieved a record turnover of 128 billion euros in 2021 in Europe, the Cross-Border Commerce Europe platform reported on Thursday. These marketplaces were boosted by the pandemic and grew by 22%, supported by consumer-to-consumer (C2C) commercial activities.

The Cross-Border Commerce study maps the top 100 global marketplaces in the industry by analyzing their cross-border performance in Europe.

The total cross-border e-commerce market in Europe (including the UK, Switzerland and Norway) represents a turnover of 237 billion euros in 2021 (excluding travel), of which 59% is generated by marketplaces. Amazon and eBay account for more than half of the market with sales of €51 billion and €25 billion respectively last year.

In Europe, the most important cross-border marketplaces last year were Amazon (USA), AliExpress (China), eBay (USA), Etsy (USA) and OLX (Netherlands). The top 100 marketplaces, 36 of which are of American origin, also recorded 2.85 billion monthly cross-border visitors. Their growth is expected to continue in 2022 to reach 65% of cross-border online sales in Europe by 2025, the study predicts.

The Cross-Border Commerce study maps the top 100 global marketplaces in the industry by analyzing their cross-border performance in Europe. The total cross-border e-commerce market in Europe (including the UK, Switzerland and Norway) represents a turnover of 237 billion euros in 2021 (excluding travel), of which 59% is generated by marketplaces. Amazon and eBay account for more than half of the market with sales of €51 billion and €25 billion respectively last year. In Europe, the most important cross-border marketplaces last year were Amazon (USA), AliExpress (China), eBay (USA), Etsy (USA) and OLX (Netherlands). The top 100 marketplaces, 36 of which are of American origin, also recorded 2.85 billion monthly cross-border visitors. Their growth is expected to continue in 2022 to reach 65% of cross-border online sales in Europe by 2025, the study predicts.

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