Tuesday, July 23, 2019
Home Business Resurge Toys 'R' Us

Resurge Toys 'R' Us

U.S- Veteran toy 'Toys' R' Us, which last year broke and closed more than 700 stores in the United States, returns to operate in that country and also open new stores in Asia and Europe under a new parent company called Tru Kids.

Tru Kids, established in January, said in a statement that its headquarters will be in New Jersey and that its executive team consists of former employees of the toy company, starting with the president and chief executive, Richard Barry.

Barry, former global sales chief of Toys 'R' Us, said in the note that "despite unprecedented efforts to capture the market share in the United States" that the toymaker left this Christmas, there is a "huge demand for experience." of trust "that it offered.

"We have a unique opportunity to write the next chapter of Toys 'R' Us launching a multichannel and rethinking retail experience for our beloved brands here in the United States," he said in reference to other names managed by Tru Kids, such as Babies 'R' Us and Geoffrey.

Tru Kids follows in the footsteps of Green Swan, the investment company that bought Toys 'R' Us Iberia and operates the toy store's stores in Spain and Portugal, and those of other firms in different markets, which it considers "global partners" .

In the note, said that, through its partners, is ready to "open 70 stores this year in Asia, India and Europe, and develop new e-commerce platforms in key markets."

Barry stressed that the company is focused on recovering Toys 'R' Us and Babies 'R' Us in a way "completely new and rethought so that the United States does not have to go through another Christmas season without these beloved brands".

The toy company founded 70 years ago maintains its "brand power" and in 2018 it invoiced 3 billion dollars from 900 stores and electronic platforms distributed in 30 countries, while today it still has the "loyalty" of 9.5 million followers in the social networks, according to Tru Kids.

He announced that soon he will give more information about his business strategy in the United States, where his headquarters in New Jersey will employ former workers of the company, adding that he has offices in Hong Kong and Shenzhen (China).

In addition to Richard Barry, the Tru Kids executive board has Matthew Finigan as chief financial officer and Yehuda Shmidman, who was CEO of Wave Hill and Sequential Brands, as vice president.

.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Must Read

Someday, to Arm Implant May Prevent H.I.V. Infection for a Year

In what could eventually become a milestone for H.I.V. prevention, very preliminary tests on an implant containing a new drug.The new implant, by the...

Count on the Tav: "Government is for yes"

The government dissolves the reservations and says yes to the TAV. It...

What is it and how it works

Meat cuts with fat. Cheese pieces. A lot of bacon, barbecue and even “carnitas”.It may interest you: These are the worst diets of the...

Photo 1: Britney Spears makes debut with her boyfriend 12 years younger on a red carpet

After four years of romance, the singer was finally encouraged to make her first appearance at a public event with her boyfriend, model Sam...

Bevin in Colorado as Kentucky lawmakers meet in one sitting

FRANKFORT, Ky. (AP) - As the legislature in Kentucky is working on a pension law that it wishes to pass, Republican Governor Matt Bevin...