Wednesday, June 19, 2019
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Rihanna introduces her own fashion label in Paris and goes down in history

On Thursday, Rihanna presented in Paris for the first time her fashion line "Fenty", which she designed for the traditional house LVMH. The singer from Barbados is the first woman to release her own label for the luxury group. Thank you, Mr. Arnault, for believing in this little girl from the left side of an island and giving me the opportunity to grow with you at LVMH, "the 31-year-old wrote on her Instagram. Page.

Rihanna wants to appeal to women around the world with Fenty

Highly shouldered oversized blazer in neutral colors, fitted silhouettes and short denim overalls combined with oversized colored sunglasses. Rihanna's collection is diverse: that's why it should be worn by women all over the world. "We are multi-faceted, complex, vulnerable and yet bullet-proof, and Fenty speaks to all of our intricacies, some days I want to be submissive, on many days I take full responsibility, and on most days I feel like I am both So it was imperative that we create a line that is versatile enough to accept and celebrate in this way, "Rihanna said of her image of women and the collection.

With Rihanna's label, the French traditional house LVMH, which includes the luxury fashion brands Louis Vuitton and Givenchy among others, could appeal to a new, much younger target group. The singer has over 70 million followers on Instagram and more than 90 million on Twitter. With her "Fenty Beauty" make-up line, Rihanna is already revolutionizing the cosmetics industry by offering primers in over 40 shades. However, the 31-year-old does not rest on her success. "It's a big deal for me and my entire generation."

The opening of their first "Fenty" boutique in Paris takes place on Friday afternoon.

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