Women are the first consumers of cultural products, and very active in a sector where they do not take up jobs. A gender inequality that José Manuel Rodríguez Uribes, Minister of Culture and Sports, wants to undo, which places parity as one of the priorities of his cultural agenda. This was stated at the opening of the Forum of Cultural Industries in the Digital Ecosystem organized by the Alternatives Foundation. He made more support in this meeting for all subsectors, including videogames, of a polyhedral cultural industry that represents 3.37% of the country’s wealth.

“There is a factor that matters to me especially and is that of parity, intimately related to the defense of humanism and its importance in the development of digital industries,” said the minister. “Women they are the biggest users of cultural products and, as a public, they are more active and have more concerns, but their employment rate in these sectors is still lower than that of men »said Rodríguez Uribes.

“We must continue doing pedagogy and generating the normative and material conditions so that the equality enshrined in the Constitution is real and effective,” said the head of Culture in which it was one of his first public statements after assuming the portfolio. «It is clear that The defense of human rights also involves guaranteeing equal opportunities in all areas », the minister added, highlighting “the great power of transmission of values ​​of the cultural industry, especially among the youngest population that is still being formed.”

He advanced some priorities of his road map, which goes “to strengthen the existing aid lines, both for the publishing and audiovisual sector, music and performing arts.” He also announced “a new line of support for video games and digital culture that allows us to boost creativity, launch specific training programs for the sector, and promote instruments to facilitate financing and the promotion of reference fairs for the sector and that highlight the relevance of the cultural industry ». “The axes of our work,” he said, “include both direct measures to support creativity through direct and fiscal aid, and measures to attract foreign talent that wants to settle in Spain.”

“We have a program aimed at promoting the modernization of cultural and creative industries by incorporating new technologies,” he said. «As a consequence of the strategic role we give to the digital profile of culture, our commitment in this legislature is to develop an ambitious agenda for the sector that reinforces the measures with new policies identifying the challenges of cultural and creative industries and sharing instruments with other public bodies for the promotion of cultural and creative sectors, ”he said.

For the minister, the health of cultural industries “is a symptom of the vigor of society” in a Spain in which “cultural content industries contribute 3.37% of the Gross Domestic Product.” “We all know the double nature of cultural industries, which on the one hand has an increasing weight in the economy but on the other they move in the world of the symbolic and the intangible,” he said. Hence his desire that technology “be at the service of the human being” and “of the free development of his personality from his moral autonomy” and “contribute to his dignity.” “It is very significant that the creative sector is the most resilient to robotization, since creativity remains a human heritage,” he concluded.

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