Salvatore Ferragamo innovates the customer experience with Microsoft and Hevolus

Salvatore Ferragamo trusts Microsoft and its technology partner Hevolus for its digital transformation journey, enriching the customer experience and meeting the expectations of increasingly digital customers.

Thanks to Microsoft’s Cloud Computing and Mixed Reality technologies, on which Hevolus’s Augmented Store at Home platform is based, the brand will offer an innovative service to its customers. With this service, they will be able to choose and personalize the TRAMEZZA men’s shoe collection, which will be used in-store or online through an immersive and very high-resolution experience.

By navigating a dedicated Azure cloud-based web application, Made-to-Order Tramezza customers will be able to view the shoes’ digital twin on their screen and interact with its accurate 3D rendering to customize materials, colors, details and finishes, bringing your own custom Tramezza shoe to life.

The service allows:

  • choose between four Tramezza models (Baron, Barclay, Brighton, Ronald), and its five materials – from Betis to suede, crocodile skin, lizard, crocodile nubuck – and its nine colors;
  • customize the sole by choosing the color;
  • and choose the buckle;

The platform also allows to initiate shared interactive sessions in augmented reality, during which a customer advisor can enter the virtual room of the users using the Microsoft HoloLens 2 holographic computer or the store device to support them during the selection and configuration of the model most suitable for your needs and during the customization phases.

Using Microsoft HoloLens 2 Mixed Reality and Azure Spatial Anchors, the customer advisor can view customer selections, lead the experience, and remotely assist the setup process, wishlist creation, and management of orders.

Finally, at the end of the experience, customers can also visualize the digital twin of their shoe in augmented reality.

“Craftsmanship and innovation have always distinguished our Tramezza shoe collection and thanks to collaboration with Microsoft and Hevolus, we will be able to help our customers even more effectively, offering highly immersive and personalized experiences. The Tramezza – Future Of Craft project is part of our digital transformation path aimed at constantly innovating the service to our customers and is already offering important benefits in various areas: from optimizing the customer journey in an omnichannel perspective to better space management in physical stores, from simplifying purchase methods to better customer service, to increasing conversion rates. We look forward to introducing the new service to our customers around the world, and will meet them in the coming months through exclusive in-store events in 20 countries, from Milan to London and Paris, from Tokyo to Hong Kong, to Mexico. City and São Paulo ”, said Micaela le Divelec Lemmi, CEO of Salvatore Ferragamo.

Salvatore Ferragamo’s experience confirms the increasingly central role of new technologies also in the luxury market and, in particular, in the fashion market, a sector that prides itself on its tradition and craftsmanship. The Power of Cloud Computing and Mixed Reality Technologies such as HoloLens2 Headsets represent an extraordinary enabler for creating increasingly engaging customer experiences that drive customer loyalty. In the coming years, they will play a crucial role in the global growth of companies. We are proud to work, together with our partners like Hevolus – with the excellence of Made-in-Italy, supporting them on their path of digital transformation for the benefit of the entire sector and the development of the Italian economy”Commented Silvia Candiani, CEO of Microsoft Italy.

The transformation process that is impacting the entire retail industry involves digital technology, which is playing a very important role in helping companies restart and innovate with a holistic approach focused on the end customer. Salvatore Ferragamo’s project is a source of great pride for Hevolus. Its success lies in the perfect balance achieved between the level of technological innovation, based on Microsoft Cloud Computing and Mixed Reality with HoloLens 2, and the level of innovation of the Made-To-Order service offered to the customer through a high value and High quality phygital experience. It is very attractive because it goes far beyond the concept of an online configurator. Tramezza’s 3D digital twins, real-time remote assistance, remote experience sharing, augmented and mixed reality viewing are absolute firsts for the brand and its customers. ”, added Antonella La Notte, CEO of Hevolus Innovation.

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