Samsung has teased the radical folding phone it is rumored to be unveiling on Wednesday.
Galaxy S10 models, as well as its long-awaited folding phone, by early next year, according to Bloomberg.
Now, there is a new logo for its developer conference on Wednesday – a folding version of its logo.
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Samsung updated its Facebook page with this logo ahead of its developer conference, which begins on Wednesday
A folding phone has been in the works at Samsung for many months now, with speculation of a device first bubbling over a year ago.
According to the Wall Street Journal, Samsung wants 'showcase features of the tablet-sized handset, as well as the simultaneous use of three apps, although those plans have not been finalized.'
The WSJ said the firm also talked to YouTube and Netflix.
The schedule for the conference includes a session on 'Is Your App Ready for New Form Factors?
Samsung's radical folding smartphone could hit the shelves in 2019. The Galaxy S10 models, one of which could be its first 5G-capable phone
'As new form factors are being explored, the user experience needs to be reimagined,' the conference site says,
In this session, you will learn about a new set of platform-level developer guidelines.
Bloomberg said Samsung's foldable phone is currently under a codename called 'Winner,' which is the previous claim that made the same claim.
The firm is mulling over two prototypes – one of which is longer horizontally, while the other one is getting longer – with designers preferring the portrait model, it is easier for users to hold than a landscape design.
It would therefore have a four-inch screen on the outside so that users can check their messages and notifications without having to flip it open.
Motorola Razr, featuring a screen that opens with a snap. It weighs over 200g as it features a massive screen.
Samsung has tested the phone for more than 200,000 times, meaning it has passed the threshold for durability, according to Bloomberg.
The firm has thus been working on a special version of Android for the device.
Samsung has long discussed the idea of releasing a folding phone. Its patented many folding designs, like a book-like handset that can be opened to a tablet
In the meantime, analysts predict Samsung wants to have a lot to prove with the folding phone, especially as rivals like Apple and Chinese smartphone makers have expressed interest in building similar models.
But a folding phone is not the only device expected to hit the shelves next year.
Samsung's S10 and S10 Plus models have curved OLED screens, in-display fingerprint sensors and almost no at the top or the bottom. So the S10 wants triple cameras on the back.
The firm is mulling over leaving the headphone jack out of the S10 and S10 Plus, which would be in line with rivals like Apple.
In addition to those devices, Samsung is also expected to release a cheaper version of the S10.
Unlike the other two models, it would not feature a curved screen or an in-display fingerprint sensor.
Samsung Mobile CEO DJ Koh confirmed a folding smartphone would finally hit the shelves.
SAMSUNG'S FOLDING PATENT
Samsung has previously been awarded a patent for a radical design that allows a phone to fold in two.
It could easily turn into a handset – simply by unfolding it.
A complex hinge allows the device to be folded in half
When folded, the device resembles a wallet, patent drawings have shown
The document shows a handheld Samsung device with a screen that bends and folds like an old-school flip phone.
The device is described as something that can be folded or unfolded semi-automatically.
Koh has not been asked to give any details about how the phone will be designed, but said the company wants to give it a lot.
'Every device, every feature, every innovation should have a meaningful message to our end customer,' Koh told CNBC.
'When the end customer uses it, [they think] 'Wow, this is the reason Samsung made it.'
Koh explained that the development process has been 'complicated' but that's 'almost concluded', CNBC said.
Samsung has had its eyes on a foldable phone for many years now.
It was released in a prototype bendable OLED display in 2012 and then created an advertisement.
Since then, rumors have been steadily building suggesting Samsung could soon release a folding phone.
When not in use, the Nintendo's DS range has turned into a touchpad, which could have turned into a gaming console rather like Nintendo's DS range
To have the device's massive screen, Samsung has had to build an even larger battery, which has raised some of the company
A report from the Wall Street Journal in July said Samsung is developing a device, codenamed 'Winner,' here's the screen in half like a wallet.
It's expected to have a 7-inch display that when folded, features a camera on the back and a small display bar on the front.
Previous reports have indicated that the official name of the device is the Galaxy X.
Samsung's first foldable phone.
Similar to the Journal report, the sides of the device can be folded inwards or outwards, to transform into a tablet.
When not in use, the Nintendo's DS range has turned into a touchpad, which could have turned into a gaming console rather like Nintendo's DS range.
The patent that was published in the WIPO database was requested by Samsung Electronics on April 24, 2017.