The satirical news site Daily Mash, which provided the inspiration for the Nish Kumar BBC comedy show The Mash Report, was sold for £ 1.2 million.
The site is known for spooky headlines such as "It was not worth it, says the 103-year-old vegetarian." "Only those who still want Brexit are inexplicably an angry Posh couple with two Labradors" and "Man is worried he is the last of his friends to have an article in Guardian ".
Co-founders Paul Stokes and Neil Rafferty, former national newspaper reporters, are looking forward to a payday after they have agreed to sell their parent company, Mashed Productions, to Digitalbox, a media company in Bath.
The Daily Mash has a loyal fan base that has emerged for 12 years. Despite its relatively high profile, the parent company generated sales of £ 396,000 and pre-tax profit of £ 135,000 in the last fiscal year. This shows the tight budgets in ad-supported online publishing.
The site, which consists of two full-time employees and relies on a pool of freelance writers, becomes part of Digitalbox, which also owns the Entertainment Daily website. The combined company intends to list at the Aim exchange next month and then acquire other digital publishers.
In a decidedly un-daily mash statement on the stock market, the new parent said the site "is able to consistently produce high-quality, original humor content that's extremely difficult to reproduce" and "increasingly geared toward social satirizing has strains and trends to create highly viral content of timeless nature that is far broader and more appealing than the daily news. "
The Daily Mash attracted 1.8 million monthly visitors, the vast majority in the UK, and most of them came from Facebook social media recommendations.
Rafferty, editor-in-chief of the Daily Mash, said, "This is a great opportunity for the Mash to build on what we've created so far. My co-founder Paul Stokes has done an incredible job by building a profitable business from the ground up. "
The site has occasionally caused confusion, especially when Sky News accidentally read a Daily Mash parody claiming that former London Mayor Ken Livingstone had received a pet monkey named Adolf, at the height of allegations of anti-Semitism in the Labor Party stands.