SCJN paves the way for marijuana in Mexico and this awaits in marketing

  • On Monday afternoon, media that are covering the federal source have begun to report that the Supreme Court has cleared the way for marijuana use.

  • There are two important figures that reveal the value of the marijuana industry globally. The first of them is projected by BDS Analytics and ArcView, where it is noted that the investment within this market.

  • Mexico is one of the countries with one of the most interesting histories around drug trafficking and in contrast, this problem seems to become an activity of great value when it is regulated.

Mexico is one of the countries with one of the most interesting stories around drug trafficking and in contrast, this problem seems to become an activity of great value when it is regulated, adapting to weighty practices before a consumer who demands commercial proposals such as those launched around to marijuana.

Given these guidelines, an element that we cannot lose sight of is the path that many brands have followed in countries where this type of drug is allowed, to achieve an industry of great weight and with important lessons, due to the guidelines that it leads to. held to stand out in the market.

SCJN leads the way

This Monday afternoon, media that are covering the federal source have begun to report that the Supreme Court has cleared the way for the consumption of marijuana for recreational purposes, thus opening an interesting chapter for the growth of the industry specialized in this drug.

For now, it is known that the plenary session was analyzing the project proposed by Norma Lucía Piña, regarding declaring the prohibition of the consumption of marijuana for self-consumption and of tetrahydrocannabidol (THC) for recreational purposes unconstitutional.

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The bill includes articles 235, 237, 245, 247 and 248 of the General Health Law, articles against which the qualified majority of the Supreme Court has ruled.

After the changes that have been carried out in the Supreme Court, it is now up to the Congress of the Union to make the corresponding changes to help the new regulations begin to adjust to the country.

The importance in marketing of these types of decisions is that the regulation of marijuana consumption establishes guidelines that undoubtedly reveal to us how valuable it is, that the consumer has been understood from these new needs and actions focused on the entry of a new product to market.

The transformation of marijuana from a prohibited drug to a recreational product, for example, will set very important work guidelines not only for marketers, but also for media and entrepreneurs who will begin this adventure within the market.

To detail.

There are two important figures that reveal the value of the marijuana industry globally. The first of them is projected by BDS Analytics and ArcView, where it is noted that investment within this market will reach $ 26.4 billion during 2021, while by 2022 it will exceed $ 32 billion.

The growth in the value of this market is considerable, if we realize that during 2014 its value was 3 thousand 300 million dollars, which undoubtedly warns us of the capacity in the market to understand the consumer today.

Another figure, from the UNODC, warns that in America there were 56 million marijuana users until 2017.

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