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Semantic data at the service of your marketing actions? – Weborama I Data Company


The content that consumers read online says a lot about them! Centers of interest, purchase intentions, moments of life… The study of semantic contextual data is a real driver of consumer knowledge and invites advertisers to better understand emerging trends around their market, to identify trigger signals decision-making and thus feed their marketing strategy.

Julie Baillon and François-Xavier Hardy-Dessources, Data Strategists at Weborama, will explain to you, through a use case on the banking sector, how the content consulted by Internet users can significantly enrich consumer knowledge and offer advertising less intrusive, more useful and engaging for the Internet user.

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