Shay formalizes his return

Shay had teased his comeback and it’s now official. She will be back in the rap game from Friday, April 29.

If there is one person who has prepared his return to perfection, it is Shay. His communication strategy worked very well and we can say that his fans went through all the emotions. It all started, unsurprisingly, on the networks with speculation about the rapper’s possible retirement. It was his brother who started the rumor on Instagram. After a movement of general panic among her fan base, she finally teased her musical comeback with a futuristic and enigmatic video. Once the suspense was at its height, new clues came to ignite the powder. It was a question, among other things, of a prototype card, a Discord link, a meeting in Paris and a pop-up Store. Shay doesn’t do things by halves.

If the date of Friday April 29 had only been mentioned, it is now concrete. On Instagram, Youssoupha’s niece formalized her return with a new captioned post: “See you Friday”. The latter consists of a photo that seems to be the cover of his next track, with also a short video extract of the shooting of the clip. At the end of the week, it is therefore a new title and a clip that await Shay fans. Fans who have been waiting for his return for 3 years now!