Shhh… Here’s the name of BCA’s Digital Bank

Jakarta, CNBC Indonesia – PT Bank Central Asia Tbk (BBCA) will soon launch digital banking services. Currently, the digital service permit process has been submitted to the Financial Services Authority (OJK) so it is just a matter of waiting for the permit to be issued.

This was revealed in a webinar attended by OJK Deputy Director of Basel and International Banking Tony. He mentioned that BCA is one of seven banks that are in the process of becoming a digital bank, under the name Bank BCA Digital.

While the other six banks are PT BRI Agroniaga Tbk, (AGRO), PT Bank Neo Commerce Tbk, (BBYB), PT Bank Capital Tbk (BACA). Then there are also PT Bank Harda Internasional Tbk (BBHI), PT Bank QNB Indonesia Tbk (BKSW) and PT Bank KEB Hana.

BCA management previously said that according to the company’s plan, the BCA digital bank will launch in the first half of this year. Although there has been no official announcement, BCA Digital Bank will operate through an application called blu (with lowercase letters).

This was revealed from a verified Instagram account named @blubybcadigital. “Actually, we haven’t launched it yet. If you find this, please keep it a secret,” wrote the account information, quoted on this Friday (25/6/2021).

EVP BCA Secretariat and Corporate Communication Hera F Haryn confirmed. That, the account is an account belonging to the BCA digital bank.

“Yes, that’s right. BCA digital bank will operate through the blu application. blu is the BCA Digital mobile banking application. BCA Digital’s official Instagram account is @blubybcadigital. Make sure the Instagram account has a blue tick (Verified Account). Further information regarding the launch of BCA Digital will be informed to the public through BCA Digital’s official social media account. Wait for a surprise from Si #AnakBungsuBCA, BCA Digital!,” he said when confirmed.

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BCA Digital Bank is the result of the transformation of PT Bank Royal Indonesia. It is targeted to be operational by the middle of this year.

BCA acquired shares of Bank Royal in November 2019. The value of the acquisition was Rp 988,046,957,182.

“Royal Bank is prepared to become BCA Digital, we hope that by the middle of this year it can operate independently,” said BCA President Director, Jahja Setiaatmadja, in a virtual discussion of the VIP Digital Bank Forum, held by CNBC Indonesia last April.

Jahja explained, with the presence of a digital bank, services will be more integrated with a diverse range of customers. So far, BCA has existing customers so that with the existence of a digital bank there are certain segments that can be focused on.

“If we see this as a matter of necessity, I take the example of McDonald’s, you come and sit comfortably, it’s fast food, but the digital one, he can order via e-commerce that provides the menu, there are Grab, Shopee Food, GoFood,” explained Jahja.

“But there are certain segments that like or don’t like digital, they are looking for drive thru ones. Just like BCA, roughly, we have banks, there are conventional customers, millennials, so in the middle we think there are certain segments that are more focused if they have Digital Bank BCA, Royal Bank prepared to become BCA Digital.”

Jahja explained, in simple terms, it can be interpreted that a neo bank at BCA Digital is a bank that runs its entire business digitally, does not have a branch office (branchless). According to Jahja, BCA Digital Bank will also join the company’s ecosystem, such as ATM BCA.

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[Gambas:Video CNBC]

(boss / boss)