$27.00 - $16.30
(as of Aug 04,2018 18:02:57 UTC – Details)
A very readable and entertaining first glance at today's members of iGen – the children, teenagers and young adults born in the mid-1990s and later – is very different from their Millennial predecessors and from every other generation, from the more prestigious Psychologist and author of Generation me,
As generations are far apart, parents, educators, and employers must urgently understand today's generation of adolescents and young adults. Born in the mid-1990s to the mid-2000s and later, iGen is the first generation to have spent all its youth in the age of the smartphone. As social media and text messaging replace other activities, iGen spends less time with their friends – perhaps why they experience unprecedented anxiety, depression and loneliness.
But technology is not the only thing that differentiates iGen from every generation that stands before them. They also differ in how they spend their time, how they behave and in their attitude towards religion, sexuality and politics. They socialize in a completely new way, once rejecting sacred social taboos and wanting other things in their lives and careers. More than previous generations, they are obsessed with security, tolerance, and patience for inequality. iGen is also growing at a slower pace than previous generations: 18-year-olds look and behave like 15-year-olds.
As this new group of young people grows up, we all need to understand them: friends and family need to look after them. Companies need to figure out how to recruit and sell to them; Universities and universities need to know how to train and manage them. And members of iGen also need to understand themselves when communicating with their elders and explaining their views to their older colleagues. Because where iGen goes, is also our nation – and the world.ATRIA