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Singles Day 11.11.2018: Mega-discounts on Chinese Black Friday

The Singles' Day takes place on 11.11.2018 and is based on the symbolism "1 for Single". He is often referred to simply as "Double 11". Especially in the last decade, the singles' day has gained enormously in importance and was able to book a billion dollar business within the first few hours last year. But what is actually behind the self-considered "holiday" of the Chinese, the Singles' Day is also celebrated in Germany and worth the bargain?

What is Singles' Day?

Since the 1990s, the Singles' Day in China is already celebrated and is aimed at all singles in the country. The 1 is considered as the symbol for singles and so celebrate the Chinese on the most appropriate date, the 11.11. every year. The singles' day at the University of Nanjing originated and was continued by the then students even after their graduation as a tradition. While Singles' Day was originally celebrated as a bachelor day and a kind of "anti-Valentine's Day" only by young men, it is now very popular with both sexes.

There are many blind dates, parties for singles, but also many weddings on this day. Some universities also offer special programs for singles to celebrate together.

Really popular and has become known the Singles' Day, however, due to the many bargains and discounts, the 11.11. especially in online trading.

Singles' Day will be online shopping day

Over the years, Singles' Day was celebrated by more and more people, so that more and more companies used the day as a platform for themselves. In addition to local advertising, this was particularly true for online shops, making Singles' Day has become the largest online shopping day in the world.

Singles' Day and Alibaba

The fact that Singles' Day has finally become a shopping day for all of China and now beyond, is due to the Chinese online retailer Alibaba and its founder Jack Ma. Inspired by the American Black Friday he wanted to introduce an annual shopping promotion and finally decided on the 11th of November. For the first time bargain day 2009 took place and rely on a clever marketing, according to which the singles should treat themselves on this special day something for themselves. It was not long before other online retailers followed suit as well.

Last year Alibaba achieved one within 24 hours Turnover of 25 billion dollars. With that, Singles' Day made nearly twice as much revenue as Black Friday and Cyber ​​Monday in the US.

When is the Singles' Day 2018?

Singles' Day falls on the 11th of November every year, this year it is on a Sunday. But that does not affect the main online business.

• Singles Day 2018: November 11, 2018, Sunday

• Singles Day 2019: November 11, 2019, Monday

• Singles Day 2020: November 11, 2020, Wednesday

Why is Singles Day on November 11th?

The 11th of November reads "11.11." And is reminiscent of four bald branches. For the Chinese, this is a symbol of being unbound and thus a sign of the single.

Since the four ones not only have the meaning "single" but can also be used in the sense of "the one and only", on singles' day by the way also above-average marriages are closed.

Which German providers have offers for Singles' Day?

The German online trade has discovered the Singles' Day for itself, accordingly, there are every year several providers that expand the bargain offer. These are not just electronics, but also several other areas. For example, this year's providers include:

• Media market

• Lidl

• Aldi


• Amazon

• Douglas

• u.v.m.

Singles' Day 2018 in Germany

In Germany, the Singles' Day is still relatively unknown, but with each year is more important. Also, therefore, because major China stores, such as Aliexpress or Gearbest, announced earlier this year that they would target the European market. But many German companies are also taking advantage of the opportunity to remember their customers.

This year's Singles' Day heralds the November with its numerous bargain-days, because shortly after the Cyberweek starts from 19.11, which should hold many bargains ready especially on the Black Friday on 23.11.2018 and the Cyber ​​Monday on 26.11.2018 ,

Singles' Day, Cyber ​​Monday or Black Friday?

While Cyber ​​Monday mainly offers electronics, Black Friday is particularly interesting for the areas of fashion, beauty and lifestyle. The Singles' Day in turn offers a wide range of different products for almost every area of ​​life.

On the other hand, it is difficult to compare which offers are actually the best. For example, consumer centers have even warned in recent years that the discounts in Cyber ​​Week were above the commercial prices and not every supposed bargain is actually worthwhile. Anyone who would like to order from the Chinese shops must also often arrange that some pages only have an automatically translated German version. Sometimes it can come to the delivery due to the distance and also in terms of consumer rights, the handling of problems can sometimes be difficult.

Basically, all discounts are worthwhile, not to rush into hectic rush, to compare prices if necessary and not to be seduced by the first offer.

From RND / do



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