STim Berners-Lee has launched a "Magna Carta for the Internet" in which he points out that tech giants need to change their options to save the online world from the dangerous forces that unleashed it.
Sir Tim, who invented the World Wide Web in 1989, called for a "revolution" in how the Internet is regulated and monetized to stem abuse, political polarization, and false news.
The 63-year-old spoke at the Web Summit in Lisbon about a new "contract for the Internet" that asks Internet companies to adhere to a set of principles, such as privacy and transparency of their algorithms.
Facebook and Google have supported the contract, which will be agreed in depth next year, though both companies have been cited by its creator as examples of how "the web we know and love" is in danger.
Sir Tim said, "For the first 15 years, most people just expected the Web to do great things, and they thought," It's going to be good and bad, that's humanity, but when you connect humanity with technology big things happen. …
Well, duh, since then, all sorts of things went wrong, we have bad news, we have privacy issues, we have problems with the misuse of personal information, we have people who are so profiled that they are it can be manipulated by clever advertising. "