The increasing use of wood for large urban projects throughout France is challenging the economic sector to adapt.
Neither the gilded aluminum facades nor the black-painted street-like corridors of the Jo & Joe hotel let us guess: an entirely wooden structure carries the seven floors of this establishment which reinvents the codes of the hostel. Opened in April along the ring road in Gentilly (Val-de-Marne), the hotel group Accor shows the incredible spread of wooden construction in France. A trivialization whose best sign is that wood … is invisible. "It's used like any other material without dogmatism" assumes Jean-Paul Viguier. The hotel architect is running several wooden projects, including a seventeen-storey tower for Eiffage Immobilier, "Hyperion", currently under construction in Bordeaux.
The paradox leaves no room for doubt: while architects and rulers are wondering whether the Notre-Dame oak structure should not be rebuilt in metal or concrete, the wood construction is experiencing a sudden surge of sap. Housing complexes and wooden office buildings are flourishing throughout France, reaching ten or fifteen storeys. The movement that began five years ago in the wake of Arnaud Montebourg's Plan Nouvelle France industrielle was a success. To the point of obliging the sector as the sector of the construction to adapt dare-dare.
The metropolis of Strasbourg inaugurates Tuesday, June 11 a building of 146 dwellings, "Sensations", whose eleven floors use wood from the walls to the floors through the cages of elevators. Culminating at 38 meters high, this building built by Bouygues Immobilier will be for a time the highest of France in wood … In Nanterre, is preparing the "Arboretum", a campus of 130,000 square meters of solid wood desks; in Saint-Denis is built "WoodWork", a building of 9 000 m2 of offices … We could go on for a long time. "It's not a fad, it's a backdrop that is revolutionizing the real estate landscape, analysis Julien Pemezec, president of the promoter Woodeum, who specialized in wood construction. People are more and more willing to make a responsible investment. "