Graphene has been called miracle material since its first discovery in 2004.
The semi-metal made of a carbon layer with an atomic thickness is many times stronger than steel, although it is so thin that 3 million plates thereof would hardly reach one millimeter.
This makes it extremely flexible and ultra-light, and it is also an extremely efficient heat and power conductor.
"Wonder material": Directa Plus has almost doubled after graphene on the first street in the world with a Supermodifier, Ecopave
The list of possible applications is seemingly endless: it could be used in airplanes to make them lighter and improve fuel efficiency, or mixed with color to prevent rust, while the sports company Head has already developed a graphene-reinforced tennis racket ,
But if it's that good, why do most companies and industries hesitate to accept it?
Yuen Low, an analyst at Shore Capital, says there are two main reasons that are linked: cost and development.
Although it sounds like a long time 15 years after its discovery, Low says that graphene is still relatively early in development.
"For such things, commercialization takes years. It will spend years in the lab, trials and scale-up etc.
"You need to look at how to use them and how to use them, then work with engineers to figure out how to design the parts and then decide how to use them in production."
Directa has entered into business with several well-known companies such as the Oakley sunglasses group
He believes that if Graphen can achieve mass production and acceptance within ten years, it would be a "considerable achievement".
Since it is still relatively young, the demand is not yet there, as well as efficient manufacturing processes, which means that it is a costly material – much more expensive than gold.
"Anything new will initially be prohibitively expensive, but if you develop it and find cheaper ways to make and process graphene, the costs will be cut."
He compares graphene with lithium-ion batteries, which were considered too expensive just a few years ago to be used cost-effectively, especially in cars.
However, their advancement and refined manufacturing processes make them an integral part of electric cars (and even electric golf carts, if you like that kind of thing).
Low's message is therefore to be patient and not to get angry. Graphene can really live up to its hype. "There is no doubt that graphene will be a miracle material," he concludes.
In fact, there have been signs lately that the semi-metal is gaining traction.
Just last month, Directa Plus nearly doubled in value after the world's first street was grapheneed with a supermodifier, Ecopave.
Ecopave is based on Graphene Plus Graphene from Directa and was relocated to a section of the Strada Provinciale Ardeatina in Rome.
Directa, listed on the AIM, has operations with several reputable companies, including the Alfredo Grassi research group and the Oakley sunglasses group. Both use the G + technology to develop graphene-reinforced products.
G + also makes a range of jeans made by Arvind, one of India's leading textile groups, which is sensitive to outside temperatures.
Every year, Arvind produces six million jeans with 100 million meters of fabric for well-known brands such as Levi, Tommy Hilfilger, Wrangler and Gant, and has made a name for itself in innovation.
G + is poured into the denim fabric to allow its heat regulation, heat dissipation, energy production, data transfer and no odor. The first range was launched in Amsterdam in October.
The sports company Head has developed a tennis racket with improved graphene
Outside textiles, there is also a collaboration with Marangoni – one of the leading Italian companies in the tire sector – to produce more efficient tires for commercial buses and trucks.
The company expects the G + compound to increase grip, durability and fuel efficiency and extend the life of a tire.
In the oil and gas sector, the company has partnered with the Italian company Sartec to develop an industrial system that uses its graphene-based graphene-based product for the treatment of oil-contaminated produced water.
Vittoria was the first manufacturer to use Directa's products, first in a carbon fiber wheel and then in "smart" bicycle tires that have proven themselves in the Olympics.
In short, there is a lot going on, and although still at a very early stage, orders are coming, albeit still in test sizes.
For example, Directa has just received another major order for G + -optimized high-end workwear worth € 500,000.
At 47p, Directa is estimated at £ 21 million. Based on an intermediate turnover of 574,000 euros, there is a glimpse into the future, but just as with Graphen, patience can pay off here.