Smartphone shipments in India drop 2% year-on-year in Q3 2021: counterpoint – Marseille News

Shipments of 5G smartphones crossed the 10 million mark for the first time in the third quarter of 2021.

India’s smartphone shipments fell 2% year-on-year to 52 million units in the third quarter of calendar year 2021 (CY), Counterpoint Research said.

The smartphone market continues to show signs of resilience and the quarterly numbers would have been even higher without component shortages that worsened during the quarter, the market research firm said.

“Smartphone shipments have maintained strong momentum after the second wave of Covid. Consumer demand has exceeded supply due to strong pent-up demand. With the global component shortage in mind, most brands were struggling to ensure sufficient stock for the holiday season. Demand in online channels remained strong and reached the highest ever shipments in the third quarter of 2021, ”said Prachir Singh, senior research analyst at Counterpoint.

Chinese brands captured 74% of the Indian smartphone market share in the third quarter of 2021. Xiaomi led the market with a 22% share driven by the Redmi 9 and Redmi Note 10 series. Samsung took second place with a share by 19%. The online-focused Galaxy M series and F series have led their shipments with the new Galaxy A series models that have seen high demand in offline channels, Counterpoint research analyst Monika Sharma said.

The large volumes of Vivo’s Y and V series led the brand to take third place with a 15% share. Realme took fourth place with a 14% share thanks to its Series C budget segment. Oppo took fifth place with 10% share, she added.

5G smartphone shipments crossed the 10 million mark for the first time in the third quarter of 2021. 5G with multi-band (> 5-band) support captured 50% of the 5G smartphone market for the first time. Vivo first became the leading 5G smartphone brand. It was followed by Samsung, OnePlus and Realme.

Apple was the fastest growing brand in Q3 2021 with 212% year-over-year growth and dominated the high-end smartphone market (> Rs 30,000) with a 44% share. It has maintained its leadership position in the ultra-premium segment (> Rs 45,000 or about $ 650) with a share of 74%. Strong demand for the iPhone 12 and iPhone 11 were the main factors in its growth. Apple first became the leading 5G smartphone brand in the premium segment.

Online channels captured around 55% of smartphone shipments in the July-September 2021 quarter.

The overall mobile phone market in India was down 5% year-on-year in the third quarter of 2021. Samsung regained the top spot in the mobile phone market, capturing an 18% share in the third quarter of 2021. The multifunction phone market fell 12% year-on-year as the migration to smartphones continued. Itel dominated the multifunction phone market, taking a 27% stake, followed by Lava, Nokia HMD and Samsung. Itel has dominated the multifunction phone market for the past eight consecutive quarters.

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