Then came NBC News.
“cf (0) – mt (0) – sm Mt (0.8em) – sm” type “text” content release investigation report. t Thursday night looking at complaints from customers from clear alignments SmileDirectClub to use. SmileDirectClub’s shares decreased by 3% during the pre-market trading on Friday, as investors are concerned about how the report proves customers’ view of the upstart teledentistry brand. “Data-reactid =” 17 “> The news organization issued a Thursday night night investigation report on customer complaints from clear alignments of SmileDirectClub using SmileDirectClub shares decreased by 3% in Friday pre-market trade, as investors are concerned about how The report proves that customers’ understanding of the upstartistry brand.
SmileDirectClub responded to NBC News report by sending a statement to Yahoo Finance:
“We are disappointed that while we provided the NBC with the opportunity to obtain all relevant facts on telecommunications safety and efficacy for the provision of clearly aligned therapy, NBC failed to provide its viewers with a fair and balanced news story that reflects these facts. . The piece misrepresents SmileDirectClub and the quality of care that over 250 state-licensed dentists and orthodontists around the country use our platform to treat their patients.
We are very surprised by the journalist’s disregard for the facts and failure to take into account all the accurate information we have provided. In particular, the report and the online story do not include nearly five minutes of one interview or a statement from over 750,000 satisfied customers who have used our products to improve their lives, and excludes one interview with any of the hundreds of dentists who publicly supported our technology.
Indeed, while the NBC conducted interviews with these doctors and customers on the provision of a fair and equitable situation, their comments and references were not included in this story. SmileDirectClub provided customers, doctors and staff with individual interview hours, telephone calls and email correspondence. The Company provided a huge amount of critical information that would enable NBC to report a more accurate and fairer story. Audiences and the public are obliged to correct these errors immediately:
Just like other telemedicine platforms, SmileDirectClub customers interact with their dentists or oshl users through our high-tech platform. A state licensed dentist or orthopedics supervise the treatment of all patients from start to finish, including those interviewed by NBC. Our SmileShops and those employed by our SmileShops are not practicing dentistry; they provide only a convenient option to collect information from customers for subsequent reviews by one of the 250 state licensed dentists and orthodontists in our affiliate network. The case is reviewed and approved, where appropriate, by the treatment doctor, who is available to connect directly to customers at any time before, during and after treatment. With over 1,000 SmileShops staff working with more than 1,000 staff, nationwide, NBC was able to access a SmileDirectClub staff member who failed to follow the SmileDirectClub protocols to inform customers of the importance and the need to see their regular dentist before they start treatment is not surprising. In our company size and because of our huge and rapid growth, this can be expected and we are working to correct it every day. The dentists are an integral part of our business model and we give our commitment to oral care very seriously.
The NBC was given the opportunity to contact customers who had no concerns about their treatment through the SmileDirectClub platform, or who were able to resolve their problems with their treatment doctor. NBC also conducted interviews with the Chief Clinical Officer of SmileDirectClub and a dentist who treats patients through our high-tech platform. NBC has neglected any of the personal experiences these customers have provided or provided their viewers with the commentary of the medical experts in the safety of clear alignment therapy.
SmileDirectClub has successfully delivered over 750,000 customers through our network and platform. Less than 1% of these customers had less clinical concern during treatment, a statistic which is lower than the dissatisfaction recorded from patients from traditional orthopedics. SmileDirectClub provided these statistics to NBC, but the NBC failed to provide this information to its audience.
There is no investigation of SmileDirectClub by the Federal Drug Administration or by the FTC, and SmileDirectClub is fully compliant with FDA regulations, including its 510K manufacturing certificate. The letter referred to the members of the Congress to the FDA is based on misrepresentation initiated by dental trade organizations and is no longer the latest in a series of anti-competitive publicity activities designed to limit our success, which threatens direct to traditional orthodontia tradition. Of the nine conferences signed by this letter, five are dentists, an organization that should have been noted by NBC Nightly News
When customers request a refund outside our published repayment policy, we ask them to sign a general signature containing a provision of confidentiality, such as the recommendations set out by the American Association of Orthodontics and standard business practice.
Finally, the reporter misrepresented California law, although we corrected it in relation to what she required during our interviews. California law states that dentists should review the latest “digital or traditional diagnostic radiographers or… on other bone imaging suitable for orthodontia. New radiographs or other bone imaging will be ordered if appropriate by the treatment dentist. “The doctors who use our platform are required to abide by the laws in each state where they are practicing our platform, including the laws of California State. While SmileDirectClub does not agree that the legislature should set clinical standards, we ensure that our model requires compliance with all our laws. ”
(bb) (0) – sm Mt (0.8em) – sm Mt (0.8em) – smBrian Sozzi is a great editor and is an associate of First Trade at Yahoo Finance. See First Trade every day here at 9:00 a.m. ET or Verizon channel 60OS 604. Follow Sozzi on Twitter @BrianSozzi and on LinkedIn.“data reactid =” 21 “>Brian Sozzi is a great editor and is an associate of First Trade at Yahoo Finance. See First Trade every day here at 9:00 a.m. ET or Verizon channel 60OS 604. Follow Sozzi on Twitter @BrianSozzi and on LinkedIn.
(bb) (0) – sm Mt (0.8em) – sm Mt (0.8em) – smRead the latest financial and business news from Yahoo Finance“data reactid =” 22 “>Read the latest financial and business news from Yahoo Finance
(bb) (0) – sm Mt (0.8em) – sm Mt (0.8em) – smFollow Yahoo Finance’s Twitter, Facebook, Instagram, Flipboard, SmartNews, LinkedIn, YouTube, and reddit.“data reactid =” 30 “>Follow Yahoo Finance’s Twitter, Facebook, Instagram, Flipboard, SmartNews, LinkedIn, YouTube, and reddit.