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Snapchat: Five important advertising formats – internetworld.de

Snapchat is still a popular social media platform, especially among Gen Z. We describe five advertising formats that can be useful when addressing the young target group.

A few years ago, Snapchat was the most hyped social media platform. In the meantime it has become much quieter. The channel is therefore not meaningless. A recent survey showed that Snapchat is the most popular social media app among Gen Z – ahead of TikTok and Instagram.

Accordingly, Snap focuses on this target group with its advertising formats. Beauty and fashion brands, in particular, keep working with the so-called “Lenses”. These automatically adapt to the user’s face, supplement them with animations or deform them. The company provides interested customers with a “Lens Web Builder” for this purpose You can create simpler lenses yourself, but in more complex cases it makes sense to work with a service provider.

In the following we present five interesting advertising formats on Snapchat.

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