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"So your interests are purely political for me?" Why do millennials continue their efforts to vote for Tinder?


Emily Myers is the only person she knows who was pushed by Tinder, and she considers it a badge of honor.

The 25-year-old Washingtoner sent neither nude pictures nor insulting messages. She just tried to register the people for the vote.

However, the sending of spam, campaigns or the initiation to external websites is prohibited at Tinder. After several days of turning to the right and collecting over 200 matches, telling these men to visit Vote.org to check their registration status, Myers discovered that their Tinder account was suspended. Someone must have reported it.

Yes, in the lead-up to the interim, some Tinder users have signed up to the app to find out about voters instead of flirting with strangers. The trend is related to related cultural shifts as campaigns become more digital and date-makers are increasingly looking for matches that share their views.

Discussing political opinions with a potential partner "used to be so unsexy," says Kei Kawashima-Ginsberg, director of CIRCLE, the Center for Information and Research on Civic Learning and Engagement at Tufts University. "Now it's almost unconscious to talk about apolitical things. If you do not vote and do not have the sticker "I voted", it is embarrassing. "

It could also prevent you from getting a date: In a recent OkCupid survey, 46 percent of millennial people (and 29 percent of respondents) said they would not go out with anyone who did not vote. Melissa Hobley, Chief Marketing Officer of OkCupid, said the dating site has seen a 1,000 percent political increase in dates announcements over the last two years.

Several dating apps and websites have their own digital versions of this elongated sticker. OkCupid has an ACLU badge that users can add to their profiles and prompts users to follow phone banking appointments. Bumble has a "I'm a Voter" tag, which adds dates to their profile, along with their size, drinking habits, and pet preferences. Tinder displays in-app advertising that users can click to access a voter registration page.

"However," warned a Tinder spokeswoman, "Campaigns on behalf of a candidate (including yourself), a party, or a problem violate our community guidelines and are enforced."

Voter turnout in intermediate elections is usually low, especially among young people. According to CIRCLE, around 20 percent of Americans aged between 18 and 29 made an election in 2014, compared to 46 percent in the 2016 elections.

CIRCLE points out that 34 percent of 18-24 year olds choose "extremely likely", which is one of the reasons that candidates enroll for dating apps – it's an attempt to meet people where they are in their youth , According to the New York Times, 34-year-old Suraj Patel, who had unsuccessfully challenged Rep. Carolyn Mahoney for her seat in New York, tried against Tinder's constituents. Patrick Register, a 37-year-old North Carolina congressional candidate who lost his primaries in May 2018, told McClatchy News that Tinder-Banking was "probably the biggest thing I've done in this campaign in terms of number of people, that I have." I can have a personal conversation. "Such strategies are often short-lived as the efforts of candidates or supporters are quickly revealed and discontinued.

Myers was impartial in their efforts for Tinder banking. She came up with the idea when she came home in late October and dropped down on her bed in despair. The Supreme Court had just upheld a voter identification law in North Dakota, which prescribes street addresses that it feared, thousands of Native Americans who were only P.O. Boxing Myers also thought about Taylor Swift. A few days earlier, the pop star had posted on Instagram, asking his 112 million followers to sign up for the poll and declare their support for a couple of Tennessee Democrats.

Myers does not have millions of followers on social media, but she recognized that Tinder gave her direct access to so many potential voters she could pull through.

"Maybe something good will happen," she recalls. "Maybe someone will register." Or maybe somebody tells his friend about this Tinder match, which seemed to think more of democracy than to join.

Online dating is an area where young Americans are used to talking to strangers. For example, when Emma Weinstein-Levey, a 28-year-old woman in political communication in Washington, was worried about the affirmation of Judge M. M. Kavanaugh's Supreme Court, she went to Tinder. Weinstein-Levey had stolen Tinder during the summer in Maine when he was traveling earlier. Before Sen. Susan Collins (R-Maine) had decided how to vote on Kavanaugh, Weinstein-Levey announced some encouraging Tinder games. They urge the Senator to vote no. Two of their matches said they had already called.

"I live in DC and do not have the right political representation of my own," said Weinstein-Levey. "I wanted to know if I could encourage someone who does not engage in politics because I put his claim into the process that I thought was annoying with the rails. "

Jen Winston, a 30-year-old in New York City, said she found Tinder Banking to be "much more effective than real life." She recently used her Tinder Plus membership, allowing users to manually change their location. You can set appointments before traveling – to interact with voters in swing districts in Georgia, Arizona, Nevada, and their native state of Indiana.

Winston runs a feminist Instagram account with a large fan base called Girl Power Supply, so she practices political Internet activism. When she tweeted about her Tinder campaign in late October, she received nearly 8,000 retweets.

Tinder banking is "a much more uplifting experience than dating," Winston said. "Because most people say that they vote or have already voted – and most vote for the party I want."

Still, some of the men to whom she had sent a message were disappointed or confused that she did not seek a romantic connection. One answered, "So your interests in me are purely political?" Another said, "Would it be nice to meet you."

One man, whom Myers corresponded with, was stupid enough to know how to sign up, and suggested meeting him in a café with registration forms. Points to try, but Myers is currently looking for nothing other than turnout.

In the years 2010 and 2012, long before Tinder-Banking was a thing, Dan Xie used the lackluster OkCupid appointments by registering their games on-site. At the time she estimated that she had about five OkCupid appointments per week – and in her professional life she was running voter registrations at college colleges. Xie, who is now 31 years old, said that asking a potential partner "Are you a voter?"

Glorianna Tillemann-Dick, a 25-year-old from Denver, used her Coffee Meets Bagel profile to testify to the importance of voting.

Glorianna Tillemann-Dick, a 25-year-old woman in Denver, is so passionate about democracy that one of her profile photos in the Coffee Meets Bagel dating app is a picture of her leggings featuring VOTE and a caption reads "Wanna You meet at your polling station? "If a dating profile is essentially an advertisement about yourself," I can also send a productive message at the same time, "said Tillemann-Dick. She wore the gaiters on the first date with a man from the app and they immediately started discussing politics. Not to choose is a deal breaker for them, but it may not have been three or four years ago.

While the majority of unmarried voters are not in the middle, Tillemann-Dick and Myers expressed their disappointment that, by mentioning only the vote – without a candidate or a party – they assumed their games were liberal , "These are not my democratic pants," said Tillemann-Dick.

Of course, many people look for people on the same side of the political spectrum. Winston has a photo of her from the March 2017 women's march in her Tinder profile to highlight her policy in advance. Although her mother is a Trump fan and her father is a left-leaning and they have a "great marriage," Winston said, "that's not a recipe for my future."

For them, it is not enough to be just voters and share similar views. She wants to be with someone who is actively committed to change. She has already seen a noticeable effect in her social environment. "My friendships with people who have similar political views and take action have improved significantly," Winston said. "And my relationships with people who do nothing have diminished."


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