Soon, Apple will raise prices for consumers: it hopes to preserve its profits

Apple said it plans to raise the prices of its apps and in-app purchases significantly in Europe and Asia as it tries to protect its margins at a time when major currencies depreciate against the U.S. dollar.

For customers in countries where payments are made in euros, as well as for customers in Sweden, Japan, South Korea, Chile, Egypt, Malaysia, Pakistan and Vietnam, prices will be increased from October 5, the company said in a statement. The price hike in Vietnam also reflects new local tax collection rules, Apple said, but did not explain why the price hikes would apply elsewhere.

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